Kraft Archives

Milk chocolate with coriander and caramelised pecan.

Reporting on the launch of Philadelphia with Cadbury chocolate.

You have no idea how hard it is to research an unknown chocolate when you not only don’t speak the language, but also can’t read the alphabet. Makes it quite tough to type things into Google. Luckily, the two words …

After my previous encounter with LU biscuits, I’d thought that was the end of the matter. So imagine my surprise when in the same supermarket recently and I found there are more “European Biscuits” to try. This time around, it’s …

Freia is a long established Norwegian chocolate manufacturer, with a shop in Oslo since the late nineteenth century. Rebranded in Sweden and elsewhere as Marabou (due to existing copyright problems), Freia was bought out by Kraft some years ago. The …

As I was poking about in my local Foodland supermarket a few days ago, I stumbled upon LU Petit Écolier biscuits. Part of the attraction / interest was that these sell themselves as “European Biscuits”. Down here in the wide …

Two of the world's favourite chocolate bars in one.

Creamy milk chocolate

Sometimes it isn’t that easy being an International Chocablogger. Take, for instance, my recent visit to Kiev. As is the case with so many European countries, there are kiosks on the streets which sell cigarettes, sweets, alcohol and foodstuffs. The …

Dark chocolate pyramid chunks with honey nougat.

Creamy milk chocolate with a creamy filling.

Daim is a little bar (28g) with a long history. It was developed in the 1950s by Marabou who were acquired by Kraft in 1993. The bar is now Kraft branded, although it is still made in Sweden. Until a …

Mountain-shapded honey & nougat milk chocolate.