Philadelphia With Cadbury: Death Of A Brand?

Posted by in Chocolate News on January 28 2012 | Leave A Comment

It’s my sad duty to report the death of the once great British chocolate making icon Cadbury. It will be buried on Monday following a short ceremony at “Ripley’s Believe It Or Not” in Piccadilly Circus.

This is the coffin it will be laid to rest in.

Yes, that’s Philadelphia cheese with Cadbury chocolate. In the same tub.

But it’s not the product itself that symbolises the final, inevitable death of Cadbury, it’s what it stands for. In the late nineteenth and early twentieth centuries, Cadbury wasn’t just the nation’s best loved chocolate maker, it was a model for the manufacturing industry, providing the community with jobs, housing and recreation.

Today, it’s reduced to becoming little more than a logo to be plastered on other products made by Kraft, the multinational food conglomerate that bought the company just two years ago. This is the product we all joked would happen when Kraft first bid for Cadbury. And now it’s real.

“But wait!”, you may cry. “Chocolate flavoured cheese!? Cheese flavoured chocolate!? That’s innovative and exciting!”

Alas, this exciting new product launched which is officially launched on Monday seems to be little more than a repackaged and tweaked version of Philadelphia With Milka – something that’s been sold on the continent for a while. That product – little more than normal Philadelphia cheese with cocoa powder is almost exactly the same stuff as this with a slightly different label.

Now of course I can’t claim to be the biggest Cadbury fan in the world. In six years of writing about chocolate, my tastes have changed significantly and the UK fine chocolate industry has exploded. Couple that with Cadbury’s insistence on you using environmentally destructive palm oil in place of cocoa butter in their chocolate, and I’d rather get my chocolate fix elsewhere.

I’m told from those that have tried it that this product doesn’t actually taste that bad. But that’s not really the point. It just saddens me to see a great British institution reduced to being a sticker on someone else’s cheese spread – I wonder if anything in this product has been anywhere near a Cadbury factory.

It’s only a matter of time before we see Green & Black’s chocolate with Dairylea. Mark my words.

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