How KitKat’s became so popular in Japan is a mystery to me. This simple little snack was originally created in Yorkshire by Rowntree’s in the 1930s, and for a long time didn’t do anything particularly interesting.
For as long as I can remember, it’s been the most popular chocolate bar in the UK, but the primary reason for its success has been that it’s a reliable, unchanging brand. You always knew exactly what you were going to get with a KitKat.
And then the French came along, stole our KitKats and took them to Japan. So now we have (well, Japan has) every flavour of KitKat imaginable. But I think this may be my favourite…
Clearly a Valentines Day special edition, the box is covered in heats – inside and out – but the most noticeable thing about it is that it’s made with dark chocolate.
There’s a nice fruity aroma to it, but nothing overpowering or too artificial like some of the other KitKats I’ve tried this week. The smell is more subtle – and more like real fruit.
The dark chocolate is rather nice. There’s no cocoa percentage given, but it’s not too sweet, not too bitter with a nice, smooth texture. There does seem to be some subtle raspberry flavour in the chocolate itself, but most of the flavour comes from the pink creme inside the wafers.
And it’s the wonderful fruity tartness of real raspberries that accounts for most of that flavour. The effect is not unlike the Raspberry Riot I had in the Chococo Love Box earlier this month. I’m surprised Nestlé opted not to try to counteract the tartness by packing it with sugar, but I’m glad they didn’t because it works so well.
There is a hint of passionfruit under all that raspberry, but it’s subtle. Frankly, I suspect it’s mainly there so they could write “Passion” on the box. But none of that detracts from what’s a really nice KitKat.
Another one for the “must have in the UK” list, please Nestlé.
KitKat supplied by J-List.