One of the good things about being the biggest confectionery company the universe has ever seen, is that you get to do fun crossover things with your brands. That’s exactly what Kraft have done with this Milka & Daim bar mashup.
The Milka chocolate is 30% cocoa solids (that’s about half as much again as Dairy Milk), and although it’s a mass produced ‘candy’ rather than a sophisticated chocolate, it’s one of those guilty pleasures that could quite happily munch away on all day. It’s comfort food.
I almost feel guilty for liking this so much, because it’s so sweet and creamy that it can’t be doing me any good at all. That sweet Milka taste combined with the crunch of the Daim pieces means that once the bar is in your hand, there’s no way it can ever be replaced on the table. And of course, I can never go to Waitrose again either, because I know that I’ll be drawn into buying more. It’s addictive.
Of course, this whole ‘crossover’ concept from Kraft becomes even more interesting when you add the recently acquired Cadbury into the mix. I’m sure there’s all kinds of fun co-branded products they could make.
I don’t think I can ever be truly happy until I try a Dairylea and Daim Creme Egg. Please? Anyone? No?
You can buy Milka & Daim Bar online using the links below.