Daim Bar
Daim is a little bar (28g) with a long history. It was developed in the 1950s by Marabou who were acquired by Kraft in 1993. The bar is now Kraft branded, although it is still made in Sweden.
Until a couple of years ago, it was known as ‘Dime’ here in the UK. I’m not entirely sure why – if there’s one thing that annoys me it’s when the same products get different names in different countries for no apparent reason. I guess they figured we were just too stupid to be able to pronounce ‘Daim’ until 2005.
The bar itself is simply a thin, flat layer of hard, crunchy caramel covered in milk chocolate.
It’s the taste and texture of the caramel that makes Daim a bit different from other bars though. It’s very hard and crunchy – almost like a hard toffee – and has tiny flakes of almond embedded in it.
The taste is very distinctive. It has a slightly burnt, smokey flavour. If you’ve ever made caramel yourself and left it cooking a little too long, you’ll know the sugar quickly starts to burn. Daim tastes like the caramel is sugar has just started to burn, but just enough to give it a bit of flavour.
The chocolate itself is a fairly standard milk chocolate. It’s nice enough, but nothing special. It tends to melt away quite quickly anyway, leaving you with a mouth full of the crunchy caramel. You then have to decide if you’re just going to slowly suck on the caramel or risk breaking your teeth by biting into it. Think of it as a kind of dental Russian Roulette… only Swedish… with chocolate.
Personally, I love Daim bars, but they are very sweet. I’m not sure I’d want a bigger bar than this, and even with a 28g bar, I find myself breaking small chunks off and making it last all day.
If you’ve never had a Daim, I’d recommend trying one. I think they may be an acquired taste, but for an occasional treat or a quick sugar hit, you can’t beat it.
Posted by Dom on 29 May 2007 at 11:05 AM
| 24 Comments
Filed in Reviews under caramel, kraft, milk, sweden
May 29, 2007 : 1:50pm
Mmmh, yummy! Normally I go for different chocolates (darker) but Daim always was nice despite the sweetness – at least when you only have one every two years or so. I think I have to get one soon again :)
May 29, 2007 : 7:42pm
eww i hate daim..i remember them as dime bars all hard and sticky in your teeth..almost as bad a caramac!:S
May 30, 2007 : 6:41pm
Daim is good, but even better is Daim ice cream cone! There are Daim balls in the ice cream and a delicious coat of chocolate… But I don’t know if you can buy it from the UK, because it’s made by Valio which is a Finnish brand although it’s nowadays owned by Nestlé…
May 30, 2007 : 6:59pm
Oh sorry, I have to correct that, it’s not a product of Valio, but GB Glace which is a part of Unilever group.
May 31, 2007 : 7:54pm
it looks just like a skor bar (hershey). heh. i’d be willing to try one if i could find it over here.
June 14, 2007 : 5:17pm
You can find them at IKEA in the US
November 27, 2007 : 6:17pm
i wont to know if can i buy daim bars chocolates in uk.
Thanks
November 27, 2007 : 7:23pm
they have them in IKEA in the UK as well, Woolworths and most supermarkets near me stock them (in the Midlands)
December 12, 2007 : 5:08pm
that candy was really gooddddddddddddddddddddddddddddddddddddddddddddddd so can i get some for freeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee you know what i talkin bout
February 2, 2008 : 11:09pm
I love Daim Bars, we try to find them every time we go to Ireland, last november we had a very hard time finding them,
not even at Tesco in most locations until we were back in Dublin.
April 30, 2008 : 1:19am
i love dime i want some now :( :( :( wher will i get some
November 8, 2008 : 3:37am
These are my fathers fav chocolate bar and you can’t get them in New Zealand I think you can get them at like U.K imported shop but they charge about $4.50 for one dime bar, so when ever my dad went to England he would stock up and bring them home, or when his sister that lives in London comes back to NZ for a holiday she always brings some but this is only every few years, I brought a box of these for dad for christmas off this site http://www.britsuperstore.com/acatalog/Dime_Bars.html although it came to about $98 after postage and handling for 36×28g box of Dime bars it was so worth it to see the surprise on my dads face when he opened them christmas day lol he couldn’t believe it, his only trouble was keeping us kids away from eating all of them lol because we love them also.
March 3, 2009 : 1:23pm
where can i find it in kuwait?
March 10, 2009 : 12:24pm
its very gooooooooood its yummy and very easy to find its gooooooood
June 2, 2009 : 11:23am
lol there only 35p i can buy lots and lots of them sweet!!!!!!!!!!
June 26, 2009 : 12:56pm
diam bars are lush like my friends meat ball head lol hahaha
August 11, 2009 : 4:50am
can i know.. daim halal(lawful) or not???? i really to know about that..
September 1, 2009 : 12:42pm
Daim bar used to be called a dime bar and when I was younger I used to have a bar a week i think it is lush/
Now i am 22 years old and having thought about daim bars after eating one yesterday I do still think that they are really nice and delicious but i have a huge problem with chewing as for the teeth :-(
they should bring a new bar out called dime bar and it should have half chocolate and half dime it would be really nice :-P
September 1, 2009 : 12:43pm
they are 42p in the UK
September 1, 2009 : 1:00pm
Verity – that means they’ve gone up 7p in the 2 years since this review… not really surprising I guess.
I’m not convinced you’re meant to chew Daim Bar. It’s nice just to let it slowly melt in the mouth (and it lasts longer that way too!)
September 12, 2009 : 6:16am
there is in uae alot of these and the jaw breakers yum and the apple candys yummyer and theres alot
October 18, 2009 : 5:06pm
Though I have only once been in an Ikea store, this chocolate bar almost sounds similar to the Skor chocolate bar that’s here in Canada.
October 29, 2009 : 2:28pm
I’ve just bought a Dime bar for 42p. 42p initially sounded expensive but the sandwich van guy had a good sales pitch so I bought it despite the high price.
Mind you, that Amazon affiliate link above sells Daim bars for 10.20 USD including shipping. Now that’s an expensive price for 28g of sugar and caramel!
November 10, 2009 : 8:45pm
Actually Dom, the Daim bar are often chewed (at least in Sweden), we don’t mind chewing em at all, it’s just great :)
As least I read about dental health, Sweden had no problems in that area either :p so chewing Daim is perfectly “safe” and fine, do it like us Swedes, CHEW IT! :p