Mars Flyte
I’m not entirely sure I approve of this. The people at Mars / Masterfoods were obviously high when they came up with the idea for this because it’s a chocolate bar aimed at dieters.
“Taste the Chocolate… skip some fat” and “Half the fat of solid block milk chocolate”, it proudly proclaims on the wrapper. But in reality it’s just a slightly choclatier Milky Way (that’s 3 Musketeers if you’re in the US) - and it contains almost exactly the same calorie content (441kcal / 100g).
This seems eversoslightly cynical to me. I can just picture some bright spark in the marketing department coming up with the idea to re-package an existing product to extract even more money from the public.
Having said that… I really quite liked it. I’ve always liked the fluffiness of Milky Way, and this is just that little bit chocolatier. You get two mini bars in each pack, and they’re just the right size to stuff into your mouth whilst grinning like a manic 8 year old. Erm… probably.
If you like Milky Way or Mars bars, give these a go. But if you’re on a diet, I seriously doubt it will help much…
Posted by Dom on 13 Jun 2006 at 08:06 PM
| 7 Comments
Filed in Reviews under mars, milk, UK
June 14, 2006 : 12:46am
Did you get this in the UK? or somewhere else?
Brian
http://candyaddict.com
June 14, 2006 : 1:00am
In the UK. My local shop. :)
June 14, 2006 : 1:58am
Looks good. Any way I can skip some of the fat is good for me. Thank you for the post.
April 23, 2007 : 7:52pm
what is flyte ive never heard of it
May 24, 2007 : 11:15pm
“But in reality it’s just a slightly choclatier Milky Way (that’s 3 Musketeers if you’re in the US)”
Actually, that statement is incorrect. The Milky Way has a ‘ribbon’ of caramel in it…the 3 Musketeers is just the nougat.
May 25, 2007 : 12:10am
Giggles: I was talking about the UK Milky Way, not the US one (which is equivelent to our Mars Bar)
http://www.chocablog.com/reviews/milky-way/
November 17, 2007 : 8:37pm
The reason you think that these taste a bit like the UK Milky Ways is because they used to be the Uk Milky way.
When the Flyte Bar came out, they changed the recipe of the UK Milky way to make them creamier and whiter, allowing the Flyte Bar to have it’s own new place as a lower fat bar in the market.
Anyone who used to love Milky Ways in the eighties, but find Milky Ways now to be too sickly (like I do), should have one of these and the memories will come flooding back.
Saying that, I havent noticed Flyte Bars around for ages and I am wondering if they have been discontinued, does anyone know? Or am I just shopping in the wrong places?