I’m not entirely sure I approve of this. The people at Mars / Masterfoods were obviously high when they came up with the idea for this because it’s a chocolate bar aimed at dieters.
“Taste the Chocolate… skip some fat” and “Half the fat of solid block milk chocolate”, it proudly proclaims on the wrapper. But in reality it’s just a slightly choclatier Milky Way (that’s 3 Musketeers if you’re in the US) – and it contains almost exactly the same calorie content (441kcal / 100g).
This seems eversoslightly cynical to me. I can just picture some bright spark in the marketing department coming up with the idea to re-package an existing product to extract even more money from the public.
Having said that… I really quite liked it. I’ve always liked the fluffiness of Milky Way, and this is just that little bit chocolatier. You get two mini bars in each pack, and they’re just the right size to stuff into your mouth whilst grinning like a manic 8 year old. Erm… probably.
If you like Milky Way or Mars bars, give these a go. But if you’re on a diet, I seriously doubt it will help much…