Milky Way
After reviewing Revels the other day, I thought it would be a good idea to review my other childhood favourites. All in the name of science, you understand.
But firstly, a quick note to our American readers. What you know as ‘Milky Way’ is what the rest of the world knows as a ‘Mars Bar’. And what the rest of the world calls a ‘Milky Way’, you call ’3 Musketeers’. I don’t know why – it just is.
What I’ve always liked best about Milky Way is the fluffy, creamy nougat. It’s just yummy. The very thin layer of milk chocolate is really just there to keep the fluffiness from escaping.
After 30 years of experimentation, I have discovered the best way to eat Milky Way is at 20°C (68F). Too cold, and the nougat goes hard and chewy. Too warm, and it just goes icky. Then just bite into it and let it melt in your mouth. Heaven.
There is in fact, only one downside with Milky Way, and that’s that you get funny looks when you buy them if you’re more than 12 years old. This can make them very difficult to get hold of for us grown ups.
Stealing them isn’t on, because the shame of getting caught shoplifting Milky Ways is even worse than the shame of buying them. Hanging around outside sweet shops and offering kids money to go and buy Milky Ways isn’t really an option in this day and age either – and kids these days just run off with your money anyway. (Don’t ask me how I know this, please.)
Information
- Available online from:
- Amazon.co.uk (UK)
- Amazon.com (US)
- Find more great chocolate & exclusive discount vouchers in our Chocolate Shop.
- Filed under mars, milk chocolate, nougat, uk.
Hello i’m from Norway and we don’t have a lot of Milky Way’s here but sometimes i’m out traveling in the country i might go into a 24/7 and i pass by a Milky Way, i gotta buy it! Even if i just planned to buy something to drink i have to buy it! xD And i’m a total choco-holic. Gotta love it <3
mars bars are completly different to milky ways -.-’
mars bars have caramel in them. and the nougat tastes different.
Just eaten a Milky Way for the first time since they changed it. I definitely prefer the original. Why change something that is already great. BRING BACK THE ORIGINAL
For all you non believers check wikipedia. It confirms the old flavour WAS chocolate
I’ve had this argument so many times and don’t understand why people don’t remember the old centre
See quote from wikipedia below
“Originally available within Europe only in chocolate flavor, the center changed to vanilla flavor in 1989, although the chocolate flavor still remains available in Australia”
Proof at last.
hi could’nt agree more i used to love mikly way now it tastes like s**t
I thought I was the only one who remembered Milky Ways being brown! Everyone thinks I am insane! I loved the old ones and I hate the “new” ones. But, I have found an alternative in “Flyte” bars…they’re a low fat choc bar and they’re basically exactly how I remember old Milky Ways! I love them!
I also remember (and much prefered) the old style milkyway, apparently it changed in 1989 and a flyte is supposed to be the same.
http://en.wikipedia.org/wiki/Milky_Way_bar
Has anyone else seen the vintage Milky Way ad with the red and blue cars shown on TV recently? I’ve seen it on Living TV all this week!! I wonder if that means the old favourites are coming back! How exciting!! :)
It could just be that the ad is 20 years old now…
httpv://www.youtube.com/watch?v=ydLs2miJP-c
i am glad i am not going mad-i much preferred the old milky ways(i am 34) from my childhood.Why do they change things when theres nothing wrong with them in the first place-bring back the old recipe to support the new showing of the vintage advert!!!
Can’t believe this blog was just arguing about the fact of the different centres, no one but me and a colleague at work could remember the centre being a different colour, cant wait to get to work on Monday now!!!
Well, that just makes me glad I live in Australia! We have the original brown centred Milky Way – and also the strawberry flavoured one that no-one else has mentioned!
I remember the Mars Midnight bars, they were dark chocolate with a vanilla centre and caramel in the normal Mars Bar configuration – they didn’t lasdt long at all!
Of course we now have Mars Red which they cheekily claim to be half the fat of a normal Mars Bar! They do this by making the centre lighter but mostly by reducing the size from 53g down to 37g! That’s marketing for you!!!
I have just seen the Blue car red car advert on the t.v
It was pants.lol
am so glad people remember the brown centre milky way ! my dad has worked at mars for 20 years and used to bring them home by the bag full ! ( glad u believe me now chris ! x )
I remember when the new milkyways with the white centre came out, and it was a novelty, we really enjoyed them…. but then a few years later I realised we had been cheated – Where was the original. Nowhere to be seen! I just seen the red car & blue car advert and thought, “wow, are they bringing back the old milkways at last!” but alas no. Although maybe a case for false advertising, as the advert clearly depicts the original and superior milkyway bar. I remember the words saying ‘Smart old blue’ not ‘Good old blue’ and yes I see on youtube the original advert did have those words. Is it not politically correct to call Blue ‘smart’ for not gorging on prickly trees and trucks these days? Would it be insinuating that Red is ‘Stupid’ and we can’t say something so bold as that in 2009. I hate this millenium so far.
I absolute adore Milky Ways. There are the regular ones with the light brown center with a light coat of caramel under chocolate milk; and the new, dark chocolate with the white center. I much prefer the regular one. Milky way is for me what pop-corn is for many Americans when they go to the movies. VIVA MILKY WAY!!!!
I LOVE MILKY WAYS. THEY ARE DO DELICOUS. I LOVE THE WAY THAT THEY MELT IN YOU MOUTH… UUUMMMMMMM!!!!!!!!!!!!!!!!!! <3 :)
I remember back in the 60′s and 70′s that milky ways were delicious. then, at some point in time, I think it was the 80′s, they completey changed the ingredients. inside it looked white instead of the usual brown…but most of all the taste. it was disgusting. why they would change a winning formula is beyond belief. that’s a bit like coca cola saying…’we have a fantastic drink that sells millions world-wide. let’s change it so it doesn’t taste the same’. it shouldn’t happen. all they had to do was market an alternative to milky way and keep the original. if only people would leave things alone
i dont know about the 70s, 60s milky way and musketeers but US milkyway is like a haven to me. i think it far better the musketters. the melted chocolate flowing in your mouth in each bite means every thing to me. GO MILKY WAY..
here in U.S musketeers has white substance inside and milky way has dark chocolate inside. it has two flavors though: dark chocolate{midnight flavor} and creamy chocolate, my favorite 0
Ohhh i a thought i was the only one who insists that Milkyway used to be chocolate flavoured inside rather than the sickly milk flavour – no one else i know remembers either. I only stumbled upon this site as i was searching the net to see who makes it so i can work out how many slimming world syns is in one. How can the USA not have Mars bar it has to be the worlds best chocolate bar ever – cold from the fridge – snickers doesnt really compare – infact didnt we have a mars almond here for a short while – ltd edition like the mars dark another yuummmm
Hello my name is David
I just LOVE Milky Ways.
i remember the old style and i’m 22 (born 1987) so it must have been early 90′s they changed as i dont really have much of a memory before this point you know being a small child and everything!
You’re right, I was born in 1982 and although everyone seems to think they changed in 1989 it was actually 1993! (Theres an ad on youtube from 1993 telling us all about the ‘new light white whipped centre’) The 1989 ad (and follow up from 1991) plainly show the old darker centre.
u all need shot, i remember the exact year was 86 at time world cup was in mexico.they took out the white ones as limited editions and stupidly kept them and ruined many lives….
it def wasnt that far back – I was only 4 in 1986! I ate Milky Eays well into childhood and past lol they were chocolate until the early 90′s.
I have started a facebook campaign to bring back the old Milky Way! Help guys :)
Paul, I’m 22 and remember the old brown ones, and the white ones coming out as “limited edition” so they can’t have been ’86 when that happened as I wasn’t born until ’87. It must have been early ’90s when it happened.
I clearly remember the brown middled ones, and I’m pretty sure they stopped being available in the nineties (I’m 28 and definitely ate them when I was older than 7 as I would’ve been in 1989). Maybe they brought them out in the white middled special edition earlier in Europe than in the UK, and then ruined it all for everyone some time in the nineties? I remember the old wrappings — the dark blue wrapper was more ‘papery’ somehow when you ripped into it! Now I want a brown middled Milky Way! AND I also now want a Secret bar (was it a ‘Terry’s’ brand bar?) that someone mentioned. I used to LOVE those, those and the Terry’s Moments (bar made of hexagons of choc with caramel and a whole hazelnut in the centre of each segment… yummmmm)… Maybe they suffered a demise when Terry’s got bought out or something (was it Kraft that bought them? Evil Kraft!!)…
I used to love Secret bars mmm they were actually made by Nestle Rowntree – originally branded Rowntrees (as Nestle was still releasing chocs in the Rowntrees (and Mackintosh’s name) in the early 90′s) then towards the end around 1995 they had become Nestle, like Walnut Whips etc. I always thought it a shame, theyre all Nestle now grrr
Also! http://i179.photobucket.com/albums/w309/huggie74/MilkyWayAdvert2DYR.jpg
no matter what you all say I know am right and there aint anything you can do about it, u bunch of LOSERS!
I think there not the same and look how little they are now I think they should sort it out
Am so happy that av seen that am nt the only one 2 remember the old filling. I am 24 and still remember. I had a debate with every1 at work 2day and nobody believed me bt nw av got proof. Does ny1 no exactly wat year and does ny1 have a pic.
I don’t know why everyone keeps talking about the ‘old’ milkyway? Here in australia we always have the chocolate centred one. I looked at that picture of the white centred one and I thought it looks really strange. then I realised that Australia has what you call the ‘old; milkyway. anyway that white one looks really yum!!!! is it white chocolate flavoured?
oh yeah and I forgot to give you a picture of the chocolate centred milkways. well heres some pictures. one of them is the packaging which says chocolate whip and the other is a picture of the actual chocolate(I had to take a bite to show you the chocolate centre
http://s912.photobucket.com/albums/ac325/donkey623/
tell me if you think this is the same one and tell me if you like it? i had to steal my sisters camera by the way so you should be grateful!!!>:)
I am so glad I found this website as I have just had a debate with my boyfriend about how they used to be brown in the middle in the UK. He insisted they never were, so thank you for reassuring me that I’m not going mad! Looked on Wikipedia before going on here, and it states that Australia still do the brown ones too-thanks for your pictures Juliette :0)
3 Musketeers are still chocolatey in the middle, here in the US.
Back in the 1950′s / 1960′s there was a chocolate bar on the market made by Mastercraft which was called Milky Way, but they ceased making it.
When the new milky way first came onto the market I was really excited only to be disappointed when I did buy the new chocolate bar, which is nothing like
the original milk way chocolate bar. How about producing the old one just to see how they sell.
Brown. And better.
Where’s Eddie?
LOL this thread has been going on for 4 years
Just to confuse the whole mars-bar debate in South Africa they used to call it “Bar One”!!!
Lyn Thank You! sometimes i think i am the only person in the U.K to remember the original Milky Way it was brilliant and not at all like the sticky one we now have it was more of a firm chocolate mousse. I really wish theyd bnring them back x
miky way! bear nice!
Guys I started a facebook group called ‘Bring back the old Milky Way’ if anyone is interested???
Debbie
In Australia they have recently started stocking a new brand of chocolate in Safeway that are really cheap, like 60C for a 60g bar. anyway I picked one up today called Ellano and it is so much like Milky Way but it has a think coating of milk chocolate. Very nice and less fat than Milky Way.