Cadbury Dairy Milk Apricot Crumble Crunch

Posted by in Chocolate Reviews on October 15 2008 | Leave A Comment

This is one of two new-ish “fruity and crunchy” bars in the Dairy Milk range, the other being a cranberry and granola bar which I’ll be reviewing later this week.

I don’t tend to keep up with everything that goes on in the world of Dairy Milk, so I hadn’t heard anything about these bars when I saw them on the shelf. But it has to be said that I noticed them straight away, thanks to their rather funky and colourful wrappers.

As you can see, the picture on the wrapper is a fairly accurate representation of what you get here. A standard block of Dairy Milk with chunks of apricot and “crumble” thrown in. Very simple, but quite effective.

As you’d expect, the chocolate is standard Dairy Milk, which we’ve talked about a million times before. It has just the right amount of smoothness and sweetness to make you want to force another piece into your mouth, even when your body is telling you you’ve had too much already.

But for me, the apricots and crumble pieces were a little bit of a disappointment. They both had a nice texture, with just the right amount of chewyness and crunchiness, but there just wasn’t enough flavour here. Admittedly, apricots don’t have the strongest flavour in the world, but even when you let the chocolate melt away in your mouth and you’re left with a mouthful of chewy and crunchy pieces, there isn’t much flavour going on.

That said, it’s still an interesting – and welcome – addition to the range. Hardcore Dairy Milk addicts (are there such things?) will almost certainly appreciate it, but personally I’m hoping the Cranberry & Granola bar will have a bit more bite to it.


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Comments On This Post

  1. If the apricot flavour was a let down for you then the cranberry one is going to be a real disappointment.

  2. Annabelle

    I hope adding fruit to the bar isn’t part of a wider drive to make chocolate ‘healthy’!

    I also hope it they don’t add the ‘one of your 5 a day’ sign to the packaging – like Heinz did to its all day breakfast in a tin!

  3. Laura

    I’m afraid the cranberry one is a let down too…

  4. Rachel

    Hmm, I prefered the cranberry one over the apricot. I’m interested to hear what you think. 🙂

  5. river

    In the hopes opf appeasing the great god of dollars, whose name is profit, cadbury has probably used the cheaper, tasteless, turkish apricots. I won’t be trying this one.

  6. Eugene

    looking forward for more information about this. thanks for sharing. Eugene

  7. Claire O'Connor

    I loved both the Apricot Crumble Crunch and the Cranberry and Granola Bars. Can you let me know why they are impossible to get at the moment in shops in Dublin. Hoping they are here to stay as they are really yummy.

  8. Dom (Chocablog Staff)

    Claire – I’ve not seen them for a while in the UK, so I can only presume they’ve stopped making them. They’re certainly not promoting them any more.

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