Cadbury Flake

Upon hearing the news that Cadbury are to launch Flake Dark next month, I immediately went out and bought a multi-pack (5) of the original Flakes. Call it my mini protest if you will.
I noted upon opening the multi-pack wrapping that the Flake was…smaller than usual. Please oh lord of all things cocoa let the reason be that multi-packs are meant to have smaller Flakes in them and not a. Cadbury have reduced the size of the Flake or b. I have grown so big that everything seems smaller these days.

Ignoring the smallness of the Flake I must say that they were it was as yummy as ever. (of course the other 4 remain in the pack for later) I put forward the same question as with Cadbury Chocolate Buttons, ’same chocolate, different taste/experience?’

Here’s the flakey history for you ‘The Cadbury Flake bar was originally launched in 1920. The concept of the Flake was discoved by a Cadbury employee who filled the chocolate moulds. Once the moulds were full, the excess chocolate used to spill over the edge and fold down in a stream of chocolate. Once this stream cooled, the Flake product was created as the texture had many thin layers of chocolate and was very crumbly and flakey!’

God bless that employee!!

Now I must mention the wrapper. It is a foil wrapper with a thin line of glue holding it together along the length. It is then twisted xmas cracker style at each end. It wasn’t always like this. For one, there never used to be the glue and it it was easier to unwrap. It needs to be easier to unwrap because you don’t want to break the Flake. The Flake is a delicate little bar of scrumminess and should be worshipped in it’s completeness prior to the devour.

The other thing that has changed, is the wrapper material itself. It wasn’t always foil. I’ll be honest I say I can’t quite describe it (can anyone help me on this?) but it was a plasticy/paper that you could FOLD. To enjoy your Flakey moments you need to be able to fold the wrapper. The climax of the Flake experience is gathering all the Flake crumbs and allowing them to slide down the folded wrapper onto your tongue. I was left with no option but to gather up the crumbs by sticking my tongue out in order to pick them up. Most unbecoming of a sophisticated chocablogger…

Talking of sophisticated chocabloggers, I’m hoping that Guest Reviewer Simon Michalak will be kind enough to give us his opinion on Flake Dark when it is launched. I have to admit that the idea of a Flake made from dark chocolate just doesn’t appeal to me and I really can’t imagine sticking it in my ice-cream “99″ style.

Questions - is dark chocolate posher than milk chocolate? Will you switch to dark because of the health benifits? Does the higher quality of dark chocolate affect our ‘treat time choice’?

Posted by Chocstress on 13 Sep 2006 at 01:09 PM | Leave a comment
Filed in News | Reviews.

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