Cadbury Flake

Upon hearing the news that Cadbury are to launch Flake Dark next month, I immediately went out and bought a multi-pack (5) of the original Flakes. Call it my mini protest if you will. flake wrapped.jpg
I noted upon opening the multi-pack wrapping that the Flake was…smaller than usual. Please oh lord of all things cocoa let the reason be that multi-packs are meant to have smaller Flakes in them and not a. Cadbury have reduced the size of the Flake or b. I have grown so big that everything seems smaller these days.

Ignoring the smallness of the Flake I must say that they were it was flake two break.jpgas yummy as ever. (of course the other 4 remain in the pack for later) I put forward the same question as with Cadbury Chocolate Buttons, ’same chocolate, different taste/experience?’

Here’s the flakey history for you ‘The Cadbury Flake bar was originally launched in 1920. The concept of the Flake was discoved by a Cadbury employee who filled the chocolate moulds. Once the moulds were full, the excess chocolate used to spill over the edge and fold down in a stream of chocolate. Once this stream cooled, the Flake product was created as the texture had many thin layers of chocolate and was very crumbly and flakey!’

God bless that employee!!

Now I must mention the wrapper. It is a foil wrapper with a thin line of glue holding it together along the length. It is then twisted xmas cracker style at each end. It wasn’t always like this. For one, there never used to be the glue and it it was easier to unwrap. It needs to be easier to unwrap because you don’t want to break the Flake. The Flake is a delicate little bar of scrumminess and should be worshipped in it’s completeness prior to the devour.

flake open.jpg

The other thing that has changed, is the wrapper material itself. It wasn’t always foil. I’ll be honest I say I can’t quite describe it (can anyone help me on this?) but it was a plasticy/paper that you could FOLD. To enjoy your Flakey moments you need to be able to fold the wrapper. The climax of the Flake experience is gathering all the Flake crumbs and allowing them to slide down the folded wrapper onto yourflake fold.jpg tongue. I was left with no option but to gather up the crumbs by sticking my tongue out in order to pick them up. Most unbecoming of a sophisticated chocablogger…

Talking of sophisticated chocabloggers, I’m hoping that Guest Reviewer Simon Michalak will be kind enough to give us his opinion on Flake Dark when it is launched. I have to admit that the idea of a Flake made from dark chocolate just doesn’t appeal to me and I really can’t imagine sticking it in my ice-cream “99″ style.

Questions - is dark chocolate posher than milk chocolate? Will you switch to dark because of the health benifits? Does the higher quality of dark chocolate affect our ‘treat time choice’?

Posted by Chocstress on 13 Sep 2006 at 01:09 PM | Leave a comment
Filed in News | Reviews.

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12 Comments

  1. dan smith
    September 26, 2006 : 11:33am

    i love the way you make it so nice. i have to go out of school to get one now because you made it so irresistible.

    P.S. you ruined my diet.

  2. dan smith
    September 26, 2006 : 12:24pm

    mmmmmmmmmm that flake was soooo good

    GET ONE NOW!!!!!

  3. Andy
    October 3, 2006 : 11:08pm

    Question for you…

    Is the flake, less crumbly then it used to be, or is it just me?

  4. Dom
    October 4, 2006 : 7:39am

    Andy: Difficult to say. How crumbly did you used to be?

  5. Andy
    October 4, 2006 : 11:43pm

    LoL

    Very

  6. Simon
    October 28, 2006 : 1:10am

    Heh, thanks for the offer. I may just check out the Dark Side of the Flake after all.
    I’ve been busy eating Lindt (in very small amounts over a long period).

  7. Alan Edwards
    March 18, 2007 : 1:08pm

    Hello Chocolate Lovers !!
    How many people out there remember Cadburys Plain Flake when it came out first time around, it was when a Plain Flake could be bought for just 5p (One Shilling in old money !!).
    I have a picture of the label on my ACE Alans Chocolate Experience website which can be visited at the following URL
    http://website.lineone.net/~wallyed/choc6.html
    You may like some of the other chocolate items shown on my website.
    Best regards,
    Alan Edwards

  8. becca
    May 7, 2007 : 4:22pm

    i love flakes actually all cadburys chocolate i really should do a post about it some time
    becca

  9. Terri Jayne Bryan
    February 11, 2008 : 4:33pm

    Hi there, I am currently doing a project about the sexualisation of cadburys flake at uni. Does anyone know of any books, articles, or sites where I could get some resourceful information on? I am currently getting just nutrition sites and general overviews of cadburys flake. Any help would be wonderful.

    Many Thanks

  10. Ennjay
    April 14, 2008 : 4:01pm

    I love flakes but the dark one is a no no. No no.

  11. Aarti madhwani
    May 5, 2008 : 6:21pm

    i just love cadburys flake. its yummyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy

  12. Azrol Awie
    June 23, 2008 : 6:35pm

    but it is not available in south east asian region such as malaysia. i did eat it. i love it!

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