Regular readers and mates will know that I have a bit of a Love/Hate relationship with Cadbury. Their green snot peppermint dairy milk block, execrable Fudge Brownie and Boysenberry Shortcake desserts were only (just) forgiven when they revamped their Old Gold range and even brought in some passably good Tiramisu and Crème Brulee desserts.
This time, they won me. In fact, they had me at the label – Double Dipped (oh yeah) Cherry Ripe (a classic) with 70% cocoa (woo hoo – their magnificent Old Gold!).
To ease my eyes from the box and cure my grumpiness, I had to buy two classic Cherry Ripes to compare with – yes, not one but two – of the newer, richer, thicker, better Cherry Ripes.
Naturally, as is their standard modus operandi, Cadbury have reduced the weight of the new bar by 5g. The classic is 55g and the Double Dipped is 50g and only my taste buds would be able to tell if such a sneaky act could be forgiven.
It was looking good so far. Much thicker and darker covering on the Double Dipped. I reminded myself of just how good the classic Cherry Ripe tastes (just so I could have a balanced viewpoint, dear reader), before trying the new one.
And the verdict – those forgotten five grams are forgiven, Cadbury. Launching a new variety that proclaims to be better than a much-loved favourite (hello to many experimental versions of Kit-Kat, Picnic and Boost) is often a risk, with the new versions slowly relegated to the bargain bin before disappearing forever.
Not so in this case. The chocolate layer is noticeably thicker than the original Cherry Ripe which gives the inhaler (moi) a longer moment to enjoy the slow, decadent dissolving of Cadbury’s beautifully rich Old Gold 70% cocoa chocolate. Then, the coconut and cherry filing – which looks, tastes and feels noticeably moister and softer than the original – emerges through the bliss of the chocolate, revealing the sweetness of the glace cherry and the lingering chewiness of the coconut.
Cadbury should be beating their chests loudly and with pride at this achievement instead of merely hiding it away next to the Crunchies on the supermarket shelves. This will most definitely become a favourite of mine. In fact it already is.