Bring back Cadbury Fuse!

Posted by in Misc on September 21 2007 | Leave A Comment

Cadbury FuseIn a recent newspaper article, The Sunday Telegraph credited Chocablog with helping to bring Cadbury Wispa back, but in actual fact we had nothing to do with it. We only mentioned Wispa after Cadbury had announced it was coming back.

But the news of Cadbury bringing back one Chocolate institution led to several comments about the disappearance of Cadbury Fuse. Now call me slow, but I hadn’t even realised it had gone until Chocablog readers mentioned it, and I have to say I’m shocked.

I loved the crispy, chewy fruitiness of Fuse and it was one of my favourite regular purchases. And now I want it back.

But this isn’t just about Fuse and Wispa – Cadbury have a bigger problem here, and that’s in inexorable rise of the Dairy Milk superbrand.

Now don’t get me wrong, I loved the Dairy Milk with Creme Egg bar – partly because a Creme Egg in a bar was such a ridiculously fun idea. But the Dairy Milk brand is killing off some of Britain’s best loved chocolate brands, not to mention stifling development of new ones. If it can’t be squeezed into a small square of Dairy Milk, it seems Cadbury just aren’t interested.

So if you want to help bring back Fuse and save some of our other favourite Cadbury brands, leave a comment here, join the Facebook group and, most importantly, let Cadbury know.

We want our chocolate back!

Comments On This Post

  1. Cadburys is getting boring…We need the Fuse back!

  2. What’s a ‘fuse’ – we have pretty well everything Cadbury in Australia, but not that one.

  3. Dom (Chocablog Staff)

    Well we don’t have it any more either. :)

    It was a chewy, crispy, fruity bar with raisins, caramel, rice crispies, nuts, fudge, etc. All “fused” together.

  4. Dan Cooke

    bring back the fuse!!!

  5. Amy B, Ireland

    PLEASE Cadbury’s, Bring back the FUSE!!!
    I loved them!

  6. Lou

    i lovvveeeee fuse! i miss it so much i want it back

  7. deanne

    I am pregnant and craving a fuse they were lovely and i want one now!

  8. clare theobald

    I cannot believe they discontinued the FUSE – It was just the best bar EVER!
    Please bring it back

  9. Faye Clark

    bring it back its munch

  10. WHAT ABOUT WISPA MINT…AND FUSE (OF CORSE) . .AND ALL THE REST THEY DIDNT WARN US ABOUT WHEN THEY STOPPED THE BEST CHOCOLATE THEY EVER CREATED …DOWN WITH CADBURY ..YOU BORING SODS!

  11. HEY, IM CURRENTLY MARKETING A SMALL BUSINESS CALLED “FUSE” AND THOUGHT IT WOULD BE COOL TO GET SOME CADBURY FUSE BARS TO GIVE OUT. TO MY SHOCK I REALISED THEY HAD BEEN DISCONTINUED!!!!
    I ALWAYS LIKED THE BAR BUT SOON STOPPED EATING CHOCOLATE FOR MEDICAL REASONS. SOON AFTER I STOPPED PAYING ATTENTION TO THOSE CANDY BARS AS THE DOCTOR SAID NO! ANYWAY IM TRYING TO TRACK 4 OR 5 BOXES (IM SURE YOU GUYS WOULD BE GREATFULL FOR THE ONE BAR) BUT IF ANYONE HAS ANY IDEAS AS TO WHERE I COULD TRACK THESE PLEASE POST A REPLY TO THIS. THANK YOU

  12. Fuse Lover

    It’s time to BRING BACK Fuse! And by bring back I mean both in chocolate bar form and in miniature form in Cadbury Heroes!

  13. dfsdf

    Bring Fuse back!

  14. Sian

    Bring Back Cadbury Chocolate covered Pretzels!!

  15. Sazzle

    Fuse was my favourite bar as a kid. Its chunky, full of chocolates, has fruit and nuts, and those little rice crispy bits. There simply isn’t anything else to fit in one bar, yet it works so well! If they came back, I would literally buy them by the dozen.
    I know there are big issues with child obesity but, by cutting out such successful products, Cadbury’s are ignoring their adult market in the process.
    I agree with the whole dairy milk scheme that was mentioned in Doms original post, however the creme egg bar just isnt nice, and detracts from the whole point of what makes creme eggs delicious and fun. Also, I agree with Sian. Chocolate covered pretzels were indeed the nuts. But for now…
    BRINGBACK THE FUSE BAR!!!
    Rant over.

  16. Jaime&Ian

    OMG! i love the Fuse please bring it back it was so yummy :D

  17. simple the best

    please bring back FUSE BAR. ITS THE BEST OF ALL CHOCOLATE BARS

  18. Nicola

    The Fuse bar was my all time favourite cadbury chocolate bar. Many a time did I grab one for breakfast on the way to work – maybe not very healthy (although there was fruit in it!) but more interesting than say a tracker bar, I have just emailed them to ask if it will be coming back!

  19. Wayne

    Hey i have started up a face book group to try and reach out to cadbury to bring them back join up !!!

  20. Tariq

    BRING BACK FUSE

  21. Wobblybob

    Fuse was unlike anything else and I could kill for one now!!!!!! Bring it back Cadburys or I’ll only eat Mars rubbish in future

  22. Jodie Ward

    bring it back!!!!!1

  23. Diane

    Bring back Fuse… it’s the best chocolate bar by far!

  24. RenZimE

    OMG… Fuse bars were like pure heaven… Everything you could want in a chocolate bar, packed into one. Pleeeeeease bring it back for the good of mankind. (and my tummy) ;]

  25. Andrew

    BRING BACK THE FUSE !!! I noticed it disappearing from the shelves a few years ago,and for the last 3 or 4 years,could not find it anywhere. Now i know why. BRING IT BACK !!

  26. tosh

    the fuse bar was banging so was wispa mint and wispa gold cadburys suck they should bring back them all

  27. nabs

    http://www.cadbury.co.uk/contact/Pages/ContactUs.aspx
    new contact page on the cadbury site.
    if they love Dairy Milk co much then why don’t they make a Fuse Dairy Milk… would that not be the logical idea

  28. lest

    Fuse (1990′s) & Boost coconut(1980′S) like the Dodo bird have disapeared of the face of the earth-WHY?

  29. Dom (Chocablog Staff)

    Perhaps they were hunted to extinction.

  30. Ebs

    I am poorly and the only thing that will make me better is CADBURYS FUSE, That’s what my doc told me! He said without CADBURYS FUSE I may never eat chocolate again and that may be dangerous for people with my condition! I NEED CADBURYS FUSE! It’s a matter of urgency! Please bring back CADBURYS FUSE!

  31. There is nothing else out there like the Fuse. it’s demise has left a big hole and I miss it dreadfully. it was a proper sized bar and tasted great. I think we need a campaign to bring it back!

  32. Nick

    I need this back.. I’ve had a fuse-shaped hole in my life ever since it left me, these days I have to settle for the double decker 8-(

  33. Jill

    I never even eat choc anymore coz i cant get fuse bars :(

  34. Jill

    Pleeeeeeeeeeeeeease bring it back
    x X x

  35. Dom (Chocablog Staff)

    Jill, that’s so sad! We all want Fuse back, but that’s no excuse for never eating chocolate!

  36. Marie

    Yes, Bring back the FUSE.

  37. Abbie

    BRING BACK FUSE I LOVE THEM!!!!!!!!!!!!!

  38. Beth

    Please please please please bring them back! My life has never been the same sinse they took them away!!!!

  39. The Fuse was the best chocolate bar ever!! They sooo need to bring it back!

  40. Gem

    Fuse bars were the best chocolate bar by far! why discontinue something so popular? perhaps then they would’nt need to take the keynsham factory to poland for cheaper production!!!!!

  41. Danny

    People must think like me the Fuse was the best chocolate bar ever i cant believe they stop it and i seen a turkish delight bar made by cadbury the other day if thats pushin a fuse off the shelf im turnin to milky bar

  42. Chris

    Bring back Fuse!!!!

  43. Sara

    My favourite Cadbury bar!

  44. Andy Stubbs

    fuses were the best on my way home from school i used to buy them all the time in year 6 up until year 10 so i ate them from age of 12 till 15 god my tastebuds so want them back!!!!

  45. Lauren

    We need Fuse back! It was a amazing chocolate bar. If we can bring Wispa back, then we need to bring this back as well

  46. Trish

    I’ve been raving about where have all the Fuse bars gone since they disappeared. My one daughter hates nuts, yet she loved Fuse!
    C’mopn Cadbury’s – if it’s not broken, don’t try to fix it. Fuse was the best of the Cadbury range (Closely followed by any Wispa!).

  47. Ben Coles

    Bring Back Fuse!!!!

  48. Chris Morgan

    Please bring back Cadbury Fuse! It was by far the best Cadbury bar!

  49. Nothing will ever beat a Fuse! I have to settle for Picnics, and whilst they’re an amicable replacement, they’re just not the same!

  50. Allen

    Bring back the Fuse!

  51. Nadia

    I’ve only had two Fuse bars in my entire life, because I’ve only been to the UK twice. The first time (in 2001), I saw it and bought it on a whim. The second time I was in the UK (in 2003), I spent a fair amount of my trip SEARCHING for it. I scoured every sweet shop that I saw, but I wasn’t able to find it until I was on my out of the country. It was in a vending machine in Gatwick Airport, and I only had enough change for one bar. If I had only realized that it was on its way to being discontinued (perhaps its absence from the sweet shops should have sounded an alarm, but it didn’t), I would have ordered a bulk shipment so that I could enjoy it here in the US. It was the most memorable candy bar I’ve ever eaten, and certainly my favorite Cadbury indulgence. If it comes back, I will correct my error and promptly order it in bulk.

  52. Dean

    i loved the fuse used to have 1 every day untill they stopped selling them i still remember them now.no other bars of choc like it BRING BACK THE FUSE!!!!!

  53. ryan

    Bring back the fuse bars we need them back

  54. Clare

    I really miss the fuse bar i loved it and thought it would hav stayed around, anyone know if there are gonna make anymore??

  55. Maller

    Fuse was my fav bar for a long time, and it was only about a year ago I realised it was gone…..BRING IT BACK !!

  56. Lou

    This was my fav! I miss u fuse please come back! WhT can we do to get these back on the shelf!

  57. Mandy

    I used to love Fuse bars, they were my favourite. I can’t understand why they stopped making them. Bring them back!!

  58. karl mann

    BRING BACK THE FUSE BARS!!!!!!!!!!!!!!!!!!!!!!!!!!!! THEY WERE ABSOLUTELY FANTASTIC BEST CHOCCY BAR THERE EVER WAS!!!!!!!!!!!!!!!!!!!!!!!!

  59. Addicted_Something

    This is so true, I’ve been dream of ‘The Second Coming of Fuse’ I was hurt by the discontinuation news back in 06′.
    I miss my 6 bars a day regime, Dairy Milk has replaced it but hasn’t made up for it.

    I whole heartedly support the plan to bring Fuse back.
    Did you know that of research, 82% said it was excellent and 40 million base were sold in its first week. A. Why would they discontinue such success and B. These stats are enough of a rasin (yeah I did) to bring back such great piece of chocolate!

  60. Andy

    I’ll chime in as another Yank that dearly misses the Fuse bar. There really must be some clear cut reason that makes these big companies dump products that seem to be very popular. You’d suspect they could still be making a killing on this bar, but there must be some reason they don’t feel that way. Carnation dumped the “breakfast bar” her in the U.S., back in the early 90s, and plenty of people would kill to have that back. If they ever do start producing these 2 again, I may need 3 or 4 seat belt extenders on my next trip to the UK.

  61. Hayley Winchester

    I’m 20 weeks pregnant and i cant stop craving this chocolate bar. Bring it back quick!!!!!

  62. PK

    Fuse was my all time fav choccy bar – i still crave them now. Thats how come i just found this site – i was sitting at work daydreaming about eating one! Sadly missed.

  63. The best chocolate bar of all time. Bring back the Fuse!

  64. Zakdraco

    I’m devastated! Why would they withhold such chocolatey goodness from us? We need to appeal to the Hague!

  65. Lou

    I am to devasted we need a whole lot more signatures to even try and take it to cadburys :( spread the word! We need this gorgeous chocolate bar back!

  66. Emily C

    BRING BACK THE FUSE YUM YUM

  67. mick

    the fusewas the best it should be brought back i think it would fly off the shelf eveyone i knew loved that bar

  68. laura

    Please please please pleeeaaaassssssss bring back fuse
    bars, they were the best gorgeous choc bars ever! Retro bring em back xx

  69. peter

    3 words WANT FUSE NOW

  70. lou

    Please O Please lets make this happen

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