Bring back Cadbury Fuse!
In a recent newspaper article, The Sunday Telegraph credited Chocablog with helping to bring Cadbury Wispa back, but in actual fact we had nothing to do with it. We only mentioned Wispa after Cadbury had announced it was coming back.
But the news of Cadbury bringing back one Chocolate institution led to several comments about the disappearance of Cadbury Fuse. Now call me slow, but I hadn’t even realised it had gone until Chocablog readers mentioned it, and I have to say I’m shocked.
I loved the crispy, chewy fruitiness of Fuse and it was one of my favourite regular purchases. And now I want it back.
But this isn’t just about Fuse and Wispa – Cadbury have a bigger problem here, and that’s in inexorable rise of the Dairy Milk superbrand.
Now don’t get me wrong, I loved the Dairy Milk with Creme Egg bar – partly because a Creme Egg in a bar was such a ridiculously fun idea. But the Dairy Milk brand is killing off some of Britain’s best loved chocolate brands, not to mention stifling development of new ones. If it can’t be squeezed into a small square of Dairy Milk, it seems Cadbury just aren’t interested.
So if you want to help bring back Fuse and save some of our other favourite Cadbury brands, leave a comment here, join the Facebook group and, most importantly, let Cadbury know.
We want our chocolate back!
Posted by Dom on 21 Sep 2007 at 12:09 PM
| 43 Comments
Filed in Misc
September 21, 2007 : 6:40pm
Cadburys is getting boring…We need the Fuse back!
September 27, 2007 : 1:05pm
What’s a ‘fuse’ – we have pretty well everything Cadbury in Australia, but not that one.
September 27, 2007 : 1:23pm
Well we don’t have it any more either. :)
It was a chewy, crispy, fruity bar with raisins, caramel, rice crispies, nuts, fudge, etc. All “fused” together.
October 2, 2007 : 11:37am
bring back the fuse!!!
October 2, 2007 : 10:01pm
PLEASE Cadbury’s, Bring back the FUSE!!!
I loved them!
October 6, 2007 : 9:07pm
i lovvveeeee fuse! i miss it so much i want it back
October 7, 2007 : 11:51am
I am pregnant and craving a fuse they were lovely and i want one now!
October 17, 2007 : 2:14pm
shhhhhhh!
October 22, 2007 : 11:53am
I cannot believe they discontinued the FUSE – It was just the best bar EVER!
Please bring it back
November 9, 2007 : 11:24am
bring it back its munch
November 14, 2007 : 11:51am
WHAT ABOUT WISPA MINT…AND FUSE (OF CORSE) . .AND ALL THE REST THEY DIDNT WARN US ABOUT WHEN THEY STOPPED THE BEST CHOCOLATE THEY EVER CREATED …DOWN WITH CADBURY ..YOU BORING SODS!
November 18, 2007 : 10:35pm
HEY, IM CURRENTLY MARKETING A SMALL BUSINESS CALLED “FUSE” AND THOUGHT IT WOULD BE COOL TO GET SOME CADBURY FUSE BARS TO GIVE OUT. TO MY SHOCK I REALISED THEY HAD BEEN DISCONTINUED!!!!
I ALWAYS LIKED THE BAR BUT SOON STOPPED EATING CHOCOLATE FOR MEDICAL REASONS. SOON AFTER I STOPPED PAYING ATTENTION TO THOSE CANDY BARS AS THE DOCTOR SAID NO! ANYWAY IM TRYING TO TRACK 4 OR 5 BOXES (IM SURE YOU GUYS WOULD BE GREATFULL FOR THE ONE BAR) BUT IF ANYONE HAS ANY IDEAS AS TO WHERE I COULD TRACK THESE PLEASE POST A REPLY TO THIS. THANK YOU
January 4, 2008 : 8:10pm
It’s time to BRING BACK Fuse! And by bring back I mean both in chocolate bar form and in miniature form in Cadbury Heroes!
February 13, 2008 : 11:13pm
Bring Fuse back!
May 1, 2008 : 3:20pm
Bring Back Cadbury Chocolate covered Pretzels!!
May 4, 2008 : 9:18am
Fuse was my favourite bar as a kid. Its chunky, full of chocolates, has fruit and nuts, and those little rice crispy bits. There simply isn’t anything else to fit in one bar, yet it works so well! If they came back, I would literally buy them by the dozen.
I know there are big issues with child obesity but, by cutting out such successful products, Cadbury’s are ignoring their adult market in the process.
I agree with the whole dairy milk scheme that was mentioned in Doms original post, however the creme egg bar just isnt nice, and detracts from the whole point of what makes creme eggs delicious and fun. Also, I agree with Sian. Chocolate covered pretzels were indeed the nuts. But for now…
BRINGBACK THE FUSE BAR!!!
Rant over.
June 13, 2008 : 1:00pm
OMG! i love the Fuse please bring it back it was so yummy :D
July 7, 2008 : 5:51pm
please bring back FUSE BAR. ITS THE BEST OF ALL CHOCOLATE BARS
August 6, 2008 : 1:51am
The Fuse bar was my all time favourite cadbury chocolate bar. Many a time did I grab one for breakfast on the way to work – maybe not very healthy (although there was fruit in it!) but more interesting than say a tracker bar, I have just emailed them to ask if it will be coming back!
October 29, 2008 : 10:21pm
Hey i have started up a face book group to try and reach out to cadbury to bring them back join up !!!
January 20, 2009 : 4:58pm
BRING BACK FUSE
February 1, 2009 : 3:02pm
Fuse was unlike anything else and I could kill for one now!!!!!! Bring it back Cadburys or I’ll only eat Mars rubbish in future
February 10, 2009 : 11:45am
bring it back!!!!!1
February 20, 2009 : 2:03pm
Bring back Fuse… it’s the best chocolate bar by far!
March 2, 2009 : 4:04pm
OMG… Fuse bars were like pure heaven… Everything you could want in a chocolate bar, packed into one. Pleeeeeease bring it back for the good of mankind. (and my tummy) ;]
March 3, 2009 : 4:18am
BRING BACK THE FUSE !!! I noticed it disappearing from the shelves a few years ago,and for the last 3 or 4 years,could not find it anywhere. Now i know why. BRING IT BACK !!
April 18, 2009 : 4:31pm
the fuse bar was banging so was wispa mint and wispa gold cadburys suck they should bring back them all
April 20, 2009 : 1:10pm
http://www.cadbury.co.uk/contact/Pages/ContactUs.aspx
new contact page on the cadbury site.
if they love Dairy Milk co much then why don’t they make a Fuse Dairy Milk… would that not be the logical idea
April 23, 2009 : 2:26pm
Fuse (1990’s) & Boost coconut(1980′S) like the Dodo bird have disapeared of the face of the earth-WHY?
April 23, 2009 : 3:12pm
Perhaps they were hunted to extinction.
April 29, 2009 : 8:19am
I am poorly and the only thing that will make me better is CADBURYS FUSE, That’s what my doc told me! He said without CADBURYS FUSE I may never eat chocolate again and that may be dangerous for people with my condition! I NEED CADBURYS FUSE! It’s a matter of urgency! Please bring back CADBURYS FUSE!
May 10, 2009 : 5:54pm
There is nothing else out there like the Fuse. it’s demise has left a big hole and I miss it dreadfully. it was a proper sized bar and tasted great. I think we need a campaign to bring it back!
August 22, 2009 : 9:27pm
I need this back.. I’ve had a fuse-shaped hole in my life ever since it left me, these days I have to settle for the double decker 8-(
September 8, 2009 : 12:40pm
I never even eat choc anymore coz i cant get fuse bars :(
September 8, 2009 : 12:41pm
Pleeeeeeeeeeeeeease bring it back
x X x
September 8, 2009 : 1:15pm
Jill, that’s so sad! We all want Fuse back, but that’s no excuse for never eating chocolate!
September 10, 2009 : 11:33am
Yes, Bring back the FUSE.
October 5, 2009 : 12:44pm
BRING BACK FUSE I LOVE THEM!!!!!!!!!!!!!
October 27, 2009 : 5:28pm
Please please please please bring them back! My life has never been the same sinse they took them away!!!!
December 23, 2009 : 12:18am
The Fuse was the best chocolate bar ever!! They sooo need to bring it back!
February 3, 2010 : 4:00pm
Fuse bars were the best chocolate bar by far! why discontinue something so popular? perhaps then they would’nt need to take the keynsham factory to poland for cheaper production!!!!!
February 13, 2010 : 2:58pm
People must think like me the Fuse was the best chocolate bar ever i cant believe they stop it and i seen a turkish delight bar made by cadbury the other day if thats pushin a fuse off the shelf im turnin to milky bar
March 2, 2010 : 4:26pm
Bring back Fuse!!!!