Wispa is back!

Cadbury Wispa I’m old enough to remember when Wispa was first introduced. It was a technological and chocalogical marvel - Cadbury’s answer to Nestlé’s Aero, but it was much, much nicer.

Wispa was killed off four years ago as part of Cadbury’s move toward the Dairy Milk ’superbrand’, but following a web campaign, Cadbury are bringing it back!

The bar is scheduled to be reintroduced for a limited period in October, and 23 million bars will be produced - but you can bet if demand is there, Wispa will be back for good.

[Thanks Terry]

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Posted by Dom on 19 Aug 2007 at 08:08 PM | 20 Comments
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20 Comments

  1. Simon
    August 19, 2007 : 8:49pm

    I remember stories in the press about grown men fighting for the last box of Wispas at the wholesalers. I wonder if we’ll see similar scenes of choco-carnage when they get their re-release?

  2. alice
    August 19, 2007 : 9:00pm

    yuuuummm! did they have caramel?? or did they do a caramel version?? i may have imagined it….wishful thinking

  3. Dom
    August 19, 2007 : 9:07pm

    alice - I seem to remember they used to do a caramel version called “Wispa Gold”. No idea whether or not that will come back.

  4. Rob...
    August 20, 2007 : 8:02am

    I’m really looking forward to October now!

    Regards,

    Rob…

  5. Pewari
    August 20, 2007 : 8:17am

    I *love* wispa - was gutted when they stopped selling it. Roll on October!!

  6. babycakes=)
    August 20, 2007 : 5:00pm

    will they be bringing back the mint ones and wispa gold or just the original i love these!! mm :P

  7. babycakes=)
    August 20, 2007 : 5:03pm

    i might start a petition to bring back fuse…i love them!

  8. babycakes=)
    August 20, 2007 : 5:03pm

    i might start a petition to bring back fuse…i love them! think im the only one tho!

  9. Aimée
    August 26, 2007 : 5:46pm

    OMG!!!! hopefully they will bring bak wispa golds they wer fab && n my fav chocy bar… well played cadburys!!! haha :]

  10. sophiababes
    September 16, 2007 : 2:20pm

    I’m with babycakes. I loved fuse bars. I even sent an email to Cadbury begging them to bring them back (How sad am I lol)

  11. Leigh
    September 16, 2007 : 9:26pm

    I loved the fuse bar!! bring that back with Wispa, and Wispa Mint, Wispa Gold and Wispa Bite!!!

  12. Leigh
    September 16, 2007 : 9:27pm

    Fuse bar was gorgeous! bring that back with Wispa, and Wispa Mint, Wispa Gold and Wispa Bite!!!

  13. FallenFairy
    September 21, 2007 : 10:01pm

    OMG hurrah!!!!!!

    I loooooooved Wispa… I was so sad when they were discontinued =(

  14. Ewa
    September 25, 2007 : 11:32am

    As for the bubbles go, there is one interesting thing you could try. Orion, Czech brand of Nestle, has an “Aero-type” _dark_ chocolate. We liked it :-)

  15. babycakes=)
    September 29, 2007 : 3:52pm

    wispa is back out now in my local shops yum yum!

  16. kimberley
    October 4, 2007 : 10:35pm

    bring back wispa gold nowwwwwwwwwww

  17. vicky
    October 11, 2007 : 4:25pm

    just bought 4 wispas form local shop, so tasty!! but i want a wispa gold… NOW!!!

  18. Joe Palmer!!
    October 17, 2007 : 5:43pm

    ALL WE NEED NOW IS THE FUSE!

  19. Anthony Hughes
    December 11, 2007 : 7:15pm

    Pls Bring Back wispa GOLD GOLD GOLD

  20. Aubrey
    July 14, 2008 : 8:09pm

    Oh please please PLEASE bring back the Wispa Bites…I’m dying for one!

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