Chocoholly Plain Dark Organic Chocolate

Posted by in Chocolate Reviews on October 23 2010 | Leave A Comment

This simple, 40g bar of 72% dark, organic chocolate was thrust into my hand by Holly at the recent Speciality & Fine Food Fair. It’s a very simple bar, but one of my main reasons for wanting to talk about it is the design.

The packaging is spot on, featuring Holly’s artwork on a simple paper wrapper with a gold foil inner wrapper. It’s elegant without being overly fussy. It looks like a quality product, without being pretentious. And of course, it’s completely recyclable.

I do tend to get over excited by well designed packaging, but the design of the chocolate is rather good too.

No simple chunks here, but a pattern of curved lines with another of Holly’s designs embossed in one corner. I really like this. Who needs uniform ‘chunks’ anyway? They’re never big enough…

The chocolate has a dark colour with a nice glossy finish and a nice clean snap. It has a buttery texture in the mouth and melts nice and evenly, slowly releasing a range of flavours on the way. It’s perhaps a little bitter initially, but releases some lighter, fruitier notes toward the end. Still, it doesn’t have the natural sweetness that I crave, so I can’t say it’s really my thing. It is, however, another of those bars I’ll nibble at through the day, then end up wondering where it went.


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