Bahlsen Oblong Jaffa Cakes

Posted by in Chocolate Reviews on September 24 2009 | Leave A Comment
Bahlsen Oblong Jaffa Cakes


* end of review *

Oh. You want more? Ok then.

These imitation Jaffa Cakes come to us from Germany’s Bahlsen via a slightly annoying viral marketing campaign. They are just like real Jaffa Cakes, but with a higher level of rectangularness.

That’s a real word. Stop looking at me like that.

Bahlsen Oblong Jaffa Cakes

They taste pretty much the same as real Jaffa Cakes too. The flavours are all very similar to the real thing, but these are slightly smaller than proper McVities Jaffa Cakes and not quite as… good.

Aside from the obvious defficiency of not being real Jaffa Cakes, the texture of the orangey layer just isn’t quite right. Where proper Jaffa Cakes have a distinct jelly layer, the filling here is softer and more liquid. It’s just not the same if you don’t have that soft, tangy disc of jelly left in your mouth when the cake and chocolate have melted away.

And speaking of that cakey bit, there’s not enough of that either. Genuine Jaffa Cakes are not only about twice the size of these, but you get significantly more cakey bit per cake too.

I’d love to tell you more about what’s in them (purely to give a better comparison with original Jaffa Cakes), but unfortunately the “sample pack” I was sent isn’t a retail box and has no ingredients listed. I don’t even know if, where or when they will be available in the shops. Bahlsen’s PR people seem more intent of promoting their oh-so-clever marketing campaign, than telling us about the product.

In summary then; Don’t buy them. It just wouldn’t be British.


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Comments On This Post

  1. Laura

    I do wish that confectionary companies would stop copying products that have been available on the market for years. Surely it isn’t too difficult to produce something new and innovative?

  2. Dom (Chocablog Staff)

    I agree. I don’t think McVitie’s have any kind of trademark on “Jaffa Cake”, but the colour, design and lack of a Bahlsen logo on the pack is clearly designed to confuse people.

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