Toblerone Fruit & Nut

So the good folks at Kraft have decided to update the Toblerone range again. We all know about the white and dark Toblerones, but now we have a Fruit and Nut version to add to the lineup. Curiosity led me to sample this one, as I used to quite enjoy the odd Toblerone and haven’t had any for ages.

A quick look at the package seems to indicate that the only difference between this and a ‘normal’ Toblerone is the addition of 12% raisins, something which can hardly be classed as a radical departure for Tobler/Kraft. It also rather begs the question “Why bother?”. Toblerone is what it is - milk chocolate, almonds, and those little fragments of nougat that home in on gaps and dents in your teeth and clump there for slow-release enjoyment long after the chocolate is but a distant memory.

The taste test seems to confirm just that - it’s a Toblerone, but with raisins. Looks, smells and tastes just like the ordinary Toblerone but occasionally you come across a nice juicy raisin to nibble on. Hardly radical though - a bit like putting honeycomb in a Mars Bar. It’s still essentially a Mars Bar but with an added taste you weren’t expecting and which doesn’t have a great effect on the overall taste of the product.

Personally, I think the difference here is so negligible that it’s unlikely that Kraft will se a sudden surge in sales of this product. Of course, too radical a departure would either alienate Toblerone lovers or just render the product un-Toblerone-like.

So, my verdict is that unless you really, really have a thing for raisins, stick to the original Toblerone. It’s been around forever and it isn’t broken.

Posted by Simon on 14 Sep 2007 at 10:09 AM | 6 Comments
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