I spotted these in Sainsbury’s the other day and having enjoyed Lindt’s Creme Brulee chocolate so much I decided to have a try.
Filthy Chocolate are obviously selling themselves as a slightly naughty, decadent brand and their website is definitely aimed at reinforcing that perception, with it’s movies of bondage, chocolate being dripped on bare flesh and so forth. Even the stickers holding the box together are extolling the virtues of naughtiness…
Anyway, however you choose to play with your food, what we want to know is whether or not the product actually tastes good.
I have to say that I liked the form of the packaging. As you remove the lid, the box opens out like some sort of Cubist flowers, revealing the contents nesting in sellophane.
The ‘premium brand’ perception is further reinforced by the number of chocs in the box. £5 for 12 Creme Brulee Bites isn’t cheap by anyone’s standards (that’s 41p per bite!) so I was expecting great things from Filthy already.
That’s where it all went wrong. After all the hype, the anticipation, the build up, and the promise of decadent indulgence, these little bites turned out to be filled with a light, soft mousse-like filling, and it was all over in seconds. It was like fancying the pants of someone, having them flirt outrageously with you, promising you all manner of naughtiness, and then when it comes to the crunch what you get is amateurish, unsatisfyling and ultimately disappointing. How very sad.
I’m afraid I have to say that I think Filthy have spent far too much attention on their web site, branding and image and far too little on what really counts, which is good quality, great tasting product. The chocolate is okay, but the filling is about as substantial as a cloud.
On the base of the box is a note which says if the product falls short of expectations then you should be hard on them, and that they’d like that. Well chaps, here’s a sound spanking from Uncle Simon. I expect better next time.