As we’re probably all aware, the major supermarkets have been quick to spot the rise in popularity of good quality chocolate and have been busily creating their own premium chocolate. Well, whereas many of the majors have produced premium ‘own branded’ chocs, Tescos have engaged the services of a (or started their own) different company – Cocopia.
As well as producing various sized boxes of assorted ‘themed’ chocolates, they’ve also cunningly decided to make a range of taster boxes and slabs available. Obviously, not all of the chocolates available in the bigger boxes can be bought in a ‘six-pack’, but it’s a good way of trying out a few items to see how they shape up.
Salted caramel isn’t a new concept. As our readers know, both Green & Black’s and Hotel Chocolat have been adding sea salt to caramel to take the sweet edge off and add a more sophisticated twist to a traditional flavour, so the real question being asked here was whether or not Cocopia had managed to produce a top class version of something others have already achieved.
The shells of these truffles are 70% cocoa dark chocolate – VERY thick dark chocolate.
The chocolate itself is a lovely dark, bittersweet blend with a very pleasant citrus topnote which is tempered beautifully by the salt/sweet hit of the caramel interior. The shells are so substantial that they outlast the caramel by a long way. I found my tongue seeking out the last of the caramel from the hollow in the shell before the rest of the shell melted away.
I can see why Tesco might want to give their posh chocs a new brand name. The Cocopia brand and packaging immediately put them on the ‘top shelf’ in the eye of the consumer, and the chocolates themselves are definitely worthy of ‘poshness’. They are, naturally, a little pricier than your everyday chocs, but not as expensive as other well known premuim brand chocolates. I doubt they’d sell half as well if they came in a blue and white box with the Tesco branding on them! Clever marketing on the part of Tesco, excellent product from their chocolatiers. Keep and eye out for Cocopia and treat yourself sometime.