Trader Joe’s Gourmet Flakes and Chocolate

Posted by in Chocolate Reviews on September 5 2009 | Leave A Comment
Trader Joe's Gourmet Flakes and Chocolate

There are plenty of cereals out there with some thin connection to chocolate, but this one seemed like it might be worthy of a review since it has pieces of chocolate in it versus a miniscule trace of cocoa powder. It must be a new offering: I’ve never seen it before, though I’m a Trader Joe’s regular. I was actually already in search of something new and different when I saw it.

Compared with all the Cocoa Puffs/Pebbles/Crispies, this cereal is targeted at a more grown population. “Gourmet” speaks of indulgence in quality instead of in your inner child, and the, in my opinion random, mention of inulin fiber introduces health benefits usually not in the foreground of children’s cereals.

Trader Joe's Gourmet Flakes and Chocolate

Once it’s poured out, it looks like there’s a little less chocolate than in the picture.

Tasting some on it’s own, it isn’t very good. It’s, frankly, quite the opposite. It’s dull and awkward; sugar is it’s first ingredient with butter fat soon following. It is meant as a mix, though, where it does succeed, and it is better than other offerings. It also turns out that there’s enough for every spoonful. I really wouldn’t want any more than that. The flakes are the thicker kind used in healthier cereals, full of nice crunches of grains. They keep the chocolate grounded enough that it isn’t really a sweet cereal. Chocolate is still a heavy food, so I certainly won’t be making this a staple cereal. It’s more for switching out to every so often for variety and another good way to get away with chocolate for breakfast.


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Comments On This Post

  1. Bummer! Thought for a moment that breakfast cereal might be a good option but it looks like it’s back to the Cheerios.

  2. Sounds to me like I should stick with Cocoa Puffs!

  3. Greg

    My wife just told me that this cereal is being discontinued (at least in the Los Angeles area). That was very sad news as I’ve been eating this cereal for several months. Also, the chocolate tends to settle at the bottom so if you just opened the box and poured the cereal out that’s why you didn’t get much. I’m looking at the bottom of the box my mom didn’t want (go figure), and probably my last ever, and it has lots of chocolate! I’m eating an extinct cereal!

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