Mars to end advertising to under 12s
According to The Telegraph, Masterfoods – the maker of Mars products – is to stop advertising its products to under 12s.
The firm said: “We have decided to make an official policy change to a cut-off age of 12 years for all our core products.”
While this is undoubtadley a good thing, I wonder if we can all look forward to brand new Mars ads aimed specifically at 13 year olds very soon..
Yeah, cause everyone knows that kids wouldn’t even know what a candy bar is without advertisement. IMO this is just more Nanny State piffle.