Trader Joe’s has a unique style with their quirky, half-funny cartoons on chalkboards throughout the stores and on their newsletters. I’ve grown fond of it all; this chocolate’s design is also in keeping with that style. Dark brown against bright green and orange with an off-beat font. It draws the eye in differently from most of the usually more formal 85%’s. The potential problems from a name like “Dark Chocolate Lover’s” never really have a chance to form; there’s no blurb on the back explaining why this bar is so great or why it’s only for the dedicated. It’s just there as a simple attention-grabber.
Inside the box are two 50 gram bars, individually clad in brown and lime green. It’s nice to see the design work carry through on the inside. I’m a little puzzled by the logo on the twelve squares, though. The best I can make out, it’s the initials “ChL” inside a circle. “Chocolate Lover’s,” maybe?
It’s Columbian cacao we’re dealing with here, from the Tumaco Region. If there was only one word I could use to describe this bar, it would be “s’mores.” Chocolate and marshmallow are what it reminds me off. It hits that line where it isn’t sweet, it isn’t bitter. (At least not to me – there is a dry taste that gets close and may very well go over the edge for some palates.) The “smooth” description is an apt way of putting the balance it finds. It’s funny because it’s fudge-like while still a serious chocolate. You get a taste of both angles, which I’ll repeat is singular for such a high percentage.
Another chocolate that matches its packaging design well, the fun colors paired with the cacao vine. At $1.49 for the 100 gram total, it’s also a great deal for a chocolate fix.