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Red Tulip Bunny vs Heritage Eggs

Red Tulip chocolates were founded in 1949 but have since been acquired by Cadbury Schweppes. Despite this, they are still regarded fondly by most Aussies and still considered to be a separate identity because we all have memories of just how delicious our Red Tulip Easter Bunnies tasted every year.

Red Tulip Easter Bunny

I was interested to find out if the long-held belief that “Red Tulip makes the best Easter chocolate compared to cheaper brands” was holding up. As such, I found the classic ‘Elegant Rabbit’ which has been in the same, slightly daggy, foil wrapping for my entire life. It literally rules the chocolate shelves in the months leading up to Easter and is obviously the biggest seller. As you can see from the photo, I also tend to subscribe to the foolish notion that chocolate, immediately followed by fruit (grapes in this case) implies that the goodness of the fruit has cancelled out any of the evils of the chocolate, thus meaning that nothing has been eaten. My scales do not yet support this theory.

Heritage Chocolate Eggs

Cheapie Easter choccies come and go, but Heritage has been a brand associated with ‘bargain buys’ for the past few years and seems to be a stayer in the market. I had one friend who disliked her super-sized Heritage egg so much that she left it in her room, only to be discovered by her not-so-fussy Alsatian a few hours later. Wired to the eyeballs and frothing at the mouth, he left dozens of slimy brown vomits throughout the house before they could catch him and take him to the vet. Unsurprisingly, Helen’s been a tad reluctant to try them again.

Time to compare the ingredients.

Red Tulip: 30% cocoa solids, normal-sounding ingredients, 24.6% fat.
Heritage: 24% cocoa solids and not-so-tasty ingredients that include vegetable fat and whey powder. 28.8% fat.

Here’s the taste test surprise though: Heritage tasted significantly better. Red Tulip was too sweet and sickly – and that’s something coming from a reviewer who has been known to eat six Cadbury Creme Eggs in an afternoon – and trust me, I ate two rabbits to make sure! Heritage tasted creamier, smoother and finer. The sad thing is that it doesn’t have the cachet of Red Tulip. Perhaps people could buy the loose eggs and remove them from their labeled bag and thus enjoy them without stigma or unfair pre-judgments.

Posted by Kath on 05 Mar 2008 at 11:03 AM | 8 Comments
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8 Comments

  1. river
    March 6, 2008 : 8:18am

    “..the evils of the chocolate….”?? NO NO NO Chocolate IS NOT EVIL. It’s NOT I tell you, NOT, NOT EVIL………

  2. Kath Lockett
    March 7, 2008 : 2:24am

    I do agree with you, however my thighs don’t.

  3. river
    March 7, 2008 : 9:39am

    The blame for your thighs can be given to cheese and/or milk. Have you read the hip & thigh diet book? It recommends removing dairy foods to see your hips and thighs shrink. Chocolate is all good, there’s no bad there.

  4. Elise
    March 25, 2008 : 2:36am

    I myself love Red Tulip Elegant Rabbbits and have been having those for easter every year since I was little and I still don’t buy any other chocolate. I look forward to easter every year when I can have a Red Tulip Elegant Rabbit because it’s an old favourite and they are so delicious!

  5. Elizabeth
    March 23, 2009 : 1:34pm

    Another year has passed, and it’s Red Tulip time again. It’s nice to finally find some others who also love the very yummy Elegant Rabbits. I have tried the Cadbury Creme easter eggs which are okay, but nothing beats the Elegant Rabbit. It’s not just the taste and texture, it’s the emotional investment, the childhood memories of fun and love at easter, holiday time. I usually like to eat two rabbits in one sitting, mmmmm.

  6. Leanne
    April 10, 2009 : 4:28pm

    I am an Aussie living in the UK at the moment and have been searching the internet to see whether it would be possible to get a red tulip egg this year as I miss them. The Brits don’t know what they’re missing!

  7. KARA
    April 27, 2009 : 11:40am

    Does anyone know where you can buy Red Tulip chocolate outside of Easter? Maybe by the block?

  8. Glenda Hynes
    January 24, 2010 : 6:19am

    We just love Red Tulip chocolates and were most upset as we could
    not buy any boxes of After Dinner Mints for Christmas. Every year I
    make several lolly Christmas trees, made entirely of your after dinner mints, but even though I searched every where I could not buy one box, let alone the dozen boxes I needed. Can you please let me know if they are off the market, or is this just a temporary problem. Also where can I buy them? I live in Melton, Victoria.
    Thanking you in anticipation of a positive response.
    Glenda Hynes

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