We’ve reviewed a few Côte d’Or chocolates in the past and we’ve liked them all, but this is a bit different. This small, 45g bar has the same format as many cheaper brands, and has the packaging to match – a cheap plastic-foil wrapper, rather than the more stylish outfit Côte d’Or usually wears.
As far as I can tell, Kraft don’t officially sell these in the UK, although I did find it in my local corner shop. I suspect the shopkeeper snuck a load into his bag in a Duty Free shop somewhere in Europe.
The bar is simple. Very simple. A thick “stick” of 35% milk chocolate with lots of whole hazelnuts in it. Now I’m not the biggest fan of hazelnut, and this bar just didn’t do anything for me.
The chocolate has a flat, dull look, rather than a nice chocolatey sheen, and the taste is fairly… well, ordinary. It’s quite creamy (a bit like Galaxy), but a little too sweet for my taste.
For what it is, this bar isn’t bad, but I can’t help wondering why Kraft have taken a wonderful, upmarket brand like Côte d’Or and turned it into something so dull and unappealing.
Kraft have other brands for mainstream chocolate and they’re pretty good, but the disappointment of seeing my beloved Côte d’Or elephant wrapped in cheap plastic with so little thought is a bit much for me.
For what it is (a cheapo chocolate and nut bar), it’s perfectly OK. But it shouldn’t be carrying the Côte d’Or logo, and I don’t think I’ll be buying this one again.