Cadbury Dairy Milk With Caramel

I was slightly at a loss when trying to come up with an angle for this review, so I decided to ask Pewari for her opinion and sent an instant message. A few seconds later, a flurry of messages arrived back:

> um
> it’s caramelly
> and gooey
> decent thick chocolate
> nice bite size chunks

So there you have it. Cadbury Dairy Milk With Caramel reviewed in full. Thank you for reading.

…what’s that? You want MORE? Oh, alright then…

“Cadbury’s Caramel” as it used to be known, is another of my childhood favourites. But I always saw this as a little more of a treat than the standard Mars Bar or Milky Way. I think that was partly down to the advertising…

I can’t quite put my finger on why I was so tempted by a sexy bunny with gooey chocolate as a young teenage boy. Oh.. wait a minute….

Ahem.

Sadly, these ads disappeared in the 1990s, and Caramel became part of the Dairy Milk ’superbrand’ in 2003. This policy of branding just about all their chocolate bars as ‘Dairy Milk With Something’ just doesn’t have the same appeal, and means there’s little room for advertising the individual Dairy Milk varieties. So I doubt cute gooey bunny girl will be returning any time soon.

That said, this is still a good solid chocolate bar. It’s definitely not up to the standard of Galaxy Caramel, but it beats the pants off Aero Caramel any day. Especially when you have 250g of it to play with. Yum!

Posted by Dom on 13 Nov 2006 at 09:11 PM | 2 Comments
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