The first thing that hits you when you see the Bournville Deeply Dark range on the supermarket shelf is the influence of Green & Black’s. The thick paper wrapper and clean design look so much more appealing than the standard plastic/foil wrapping.
And when you get it home, you find that inside that expensive looking wrapping is a an equally appealing foil wrapper… and a rather attractive looking bar of chocolate.
Even the shape of the chunks look nicer than the standard Cadbury fare. But if you cast your mind back to April, you’ll remember I didn’t have anything particularly nice to say about Cadbury’s “standard” Bournville chocolate. So is “Deeply Dark” any better?
The answer is emphatically yes. This is real chocolate – 60% with caramelised cocoa nibs and coffee, which add both flavour and a slight crunch to the bar. The coffee taste is strong, without being overpowering, and there’s a slight sweetness from the caramelised cocoa nibs. It is in fact, rather delicious.
But yet I’m torn. You see, this clearly isn’t Bournville. For one thing, it’s made in France rather than… well, Bournville. And it’s not Green & Black’s either. There’s no mention of the country of origin on the wrapper, and it’s clearly not organic, never mind Fair Trade.
It seems this is an attempt by Cadbury to push the Bournville brand up market, without having to use the expensive ingredients of the Green & Black’s range, and I’m not altogether comfortable with that.
But none of that changes the fact that this really is a pretty tasty bar of chocolate, and at exactly £1 for this 100g bar, the price isn’t bad either.