Cadbury admits Creme Egg shrinkage
Chocablog reader Cliff spotted that Cadbury have updated their web site after the recent fuss about shrinking Creme Eggs. The new text does not specificially state that the eggs have shrunk, only that there is a “broad variety of sizes and flavours of products”.
It’s also a candidate for the worst marketing-speak we’ve heard in years, and seems to imply that consumers actually asked for smaller Creme Eggs:
Why has the size of the egg changed?
As the world’s largest confectionery company, Cadbury Schweppes is committed to developing great-tasting products that you, the consumer loves. Since people’s preferences vary from market to market, so do our products. This is reflected in the broad variety of sizes and flavours of products that we offer our consumers worldwide.
For reference, the same page used to say:
Why has the size of the egg changed?
It hasn’t - you’ve just grown up!
Come on Cadbury/Hershey. Quit the excuses and give the people back their full-sized Creme Eggs!
Posted by Dom on 12 Apr 2007 at 08:04 PM
| 7 Comments
Filed in News
April 12, 2007 : 10:10pm
Great stuff, the line goes from a pleasant, innocent line to a full-blown paragraph full of marketing gibberish. I guess the extra half inch in diameter of chocolate and creme was putting a damper on their profit margin. The stuff still sells like crazy though, greedy buggers.
April 14, 2007 : 7:37am
Those bastards.
April 14, 2007 : 7:43am
hey sorry but i really love the cadbury boost bar does anyone think they could review it? also has the fuse been dicontinued because i cant find it anywhere :( lol :)
April 14, 2007 : 5:14pm
I don’t think it’s that big of a deal. Yes, it’s unfortunate that the Global Cadbury site didn’t know that the American arm shrunk theirs. But with the way that transportation and fuel costs have risen, I’m not sure what else they could have done but raise the price.
I think I prefer the smaller size. (Not the mini size, well the mini size for the caramel ones is the best.)
If there’s anything to be on Hershey’s case about right now, it’s that they’re pushing the FDA to change the acceptable recipe to be called chocolate and possibly take out all the cocoa butter.
April 14, 2007 : 6:33pm
Chocoholic123, I have a review of the Boost Bar on my blog. I’m even on Dom’s blogroll here, so he won’t mind me advertising myself around here. Just click ‘The Chocolate Review’!
April 14, 2007 : 7:55pm
ooo cool thanks:) ;)
April 14, 2007 : 7:59pm
Least the nestle walnut whip hasnt shrunk since ive grown :) :P ;)