One of the things I like best about Thorntons is that they just ‘get’ social media. Even if we don’t give them an overly positive review on a particular product, they keep talking to us (and other bloggers). They listen to feedback, take criticism in a constructive manner, and are always willing to meet and interact in person.
So it was that I and three other food bloggers got invited up to the Thorntons factory in Derbyshire yesterday. In the morning, we had a full factory tour. This was followed by a delicious pub lunch with Thorntons’ master chocolatier Keith Hurdman and marketing director Peter Wright. After lunch, we spent some time with Keith in his development kitchen, tasting some incredibly exciting chocolate he has in development, including some wonderful new blocks and a range to celebrate Thorntons centenary next year.
Most interesting for me was the fact that they are considering a limited edition block of chocolate as it would have been 100 years ago. A coarsely ground, crumbly bar not unlike the DeAngelis modican chocolate we tasted last year. There is apparently still some debate as to whether this will make it to the shelves, but I would love to see it on sale. Not just as a piece of history, but because it was an exciting chocolate with a texture that I think people will love.
There’s so much else that I could talk about, but I wouldn’t know where to start and I think the video and pictures say more anyway. Suffice to say, the thing that makes Thorntons special for me isn’t the fabulous machines dripping with melted chocolate, it’s the people. Everyone we spoke to were friendly, helpful and happy, despite the fact we were clearly getting in the way at times.
So thank you to everyone at Thorntons for an interesting, informative and fun day out. We’re coming back next week, right..?