“I’d like a bar of chocolate, please… whichever one’s the biggest.” Wise words, spoken by Mr. Charlie Bucket just moments before unearthing his Golden Ticket to Willy Wonka’s factory.
The iconic Wonka bar itself can be difficult to track down (I myself have only had one); this spring, however, Nestlé (owner of the Willy Wonka brand) launched this line of bars along with a new Golden Ticket contest (which is now over). When I finally got to trying one of the bars, I decided to go along with Charlie’s first choice at the candy store – the Scrumdiddlyumptious bar. In my case, they were all the same size, but it’s the thought that counts.
Now, I don’t know whether or not this bar is wholly new (I would think it isn’t), but it’s the first time I have ever had it. The wrapper explains it to be “milk chocolate with scrumptious toffee, crispy cookie, and crunchy peanuts.” Sounds like there is quite a bit going on inside. Quite a bit on the outside, too. No doubt the flashy packaging is all part of the contest — at least I would hope such shiny wrapping wouldn’t be part of a permanent design if these stick around. The bar design surprised me with its simple, yet Wonka-esque elegance. A large “W” marks the middle, with eight small squares on the left and four bigger ones to the right. The smell? Peanuts.
I can see how Charlie would want to inhale this bar: the chocolate is so creamy, and all those pieces of toffee and whatnot are so small that they quicken instead of slow the munching process. It’s thick, really letting you taste the chocolate. I can’t say much in favor of the peanuts or cookie themselves; as a part of the whole, however, they do their job. And like I said, they’re small enough that they never entirely steal your focus from the chocolate, as I would have assumed from the description. That’s okay — more chocolate, to my mind, is only a good thing.
I may just be sad if there was only the one batch of these made, only to disappear after they sell out. Sure, there are always other candy bars, but Nestlé does things well — couple them with the novelty of Wonka and you have all you want.