Thorntons Moments

I noticed this little box of chocs on display prominently in my local Thorntons so decided to give them a try. They had rather a lot of them on the shelf right at the front of the store, so they were either promoting them heavily, or it was simply a matter of nobody wanting to buy them.

The first thing I noticed was the price. 99p for a very tiny, very light (43g) box of 6 equally tiny and light chocolates. They’d better be good.

The actual chocolates are individually foil wrapped and look a little like mini Quality Street. Pretty colours, but clearly they’re not going for the higher end of the market with these.

The six chocolates are: Soft caramel, Creamy Fudge, Chocolate Truffle, Crunchy Praline, Double Chocolate Croquant and Orange Crisp. And it’s really not worth reviewing them individually. They’re all milk chocolates (with the excepion of the Croquant which also has a white chocolate layer). They’re all soft centres (despite the packaging showing whole nuts!). They’re all just a little too sweet for my tastes, but they’re not bad.

The trouble is - and this is something that repeatedly affects Thorntons chocolates - that they are just bland. It’s as if the person who came up with this had no real enthusiasm for chocolate, but just decided to chuck a few cheapo chocolate recipes form 30 years ago into a box and sell it for as much as possible.

Given Thorntons recent return to form with their Summer Collection, this is a real shame. They obviously do have skilled chocolatiers, but it still seems that the management either don’t understand we’ve all moved on since 1975… or they simply don’t care.

Posted by Dom on 16 May 2008 at 11:05 AM | Leave a comment
Filed in Reviews under assortment, milk, thorntons, UK

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