I first tried The Big Yum’s chocolatey offerings back in 2008, and frankly didn’t think enough of them to write anything. At the time, they sent me some samples and lots of brightly coloured, highly polished marketing material, but the product itself was average at best.
Well now they’re back – with a single product for now – with new packaging and new suppliers. It would seem this is effectively a reboot for The Big Yum brand.
The packaging is still as professional as ever though. These 70g and 250g resealable plastic pouches of chocolate pretzels wouldn’t look out of place on the shelves of any high end supermarket. But of course, that means nothing if the product isn’t up to scratch.
And I’m pleased to say that this time, the product hits the spot perfectly. Delicious crispy, crunchy, slaty pretzels, thickly covered in milk and white chocolate. There’s no cocoa content percentage listed on the ingredients, but then this is really just a fun snack food, so I wouldn’t expect it. Suffice to say, the list of ingredients is minimal and there’s no yucky palm oil in the chocolate.
Now I know that some people just don’t like the idea of sweet and salty flavours together, but I can tell you from experience that the combination can be amazing.
Of course, a simple bag of chocolate pretzels is a completely different proposition to a fine dark chocolate with a touch of sea salt, but the fact remains that these are yummy. The perfect accompaniment to a Saturday night in with friends and a DVD or three.
The web site doesn’t list any stockists yet, but I’m sure that’s coming, and in the mean time, you can buy them online. I suggest ordering in bulk.