Comments on: Swedish Milk Chocolate Face-Off

By: KHX

KHX — Thu, 24 Nov 2011 02:25:07 +0000

Pretty sad that Ikea is thinking more about cost than customer satisfaction. They might fool non-Scandinavians with their generic brands but it’s nothing like Marabou.

By: Ally

Ally — Wed, 26 Oct 2011 04:22:01 +0000

I am gutted IKEA are now only selling their ‘Branded IKEA’ food in stores, no wonder I could not get hold of any Mazarins for months! I took the plunge and bought their own milk chocolate disappointed to see it was made in Germany! Whilst it is not a patch on the Swedish make Marabou it is okay for the price, although personally I think it would be better to use for cooking rather than eating as a treat i.e. I would rather go without!

Marabou is the Cadbury of Sweden and as in the UK they make all kinds of chocolate bars including ‘Plop’ (yes don’t ask!) although my favourite is the Kex (the Kit Kat wanna be) and Japp (like a Mars Bar) bar. I use to be thankfully to get my hands on Swedish goodies at IKEA but now I feel they will lose out a lot by not importing there famous Swedish brands.

Perhaps now is the time to open that Swedish Food Shop I want to open in Manchester!

By: Reese

Reese — Thu, 29 Sep 2011 09:31:53 +0000

I agree tottally with this comment, me and a couple of friends drove 20 miles late at night to the nearest ikea to purchase some marabou chocolate and when we got there we found they only had cheap chocolate.. so naturally we assumed the chocolate was going to be nice and purchased like 50 bars each, got home and have only eaten one or two bars in a week. Marabou is no competition for it, maybe it should be compared with cheap easter chocolate or christmas calendar chocolate.

By: Peter Hawtrey

Peter Hawtrey — Wed, 28 Sep 2011 02:52:45 +0000

The IKEA branded chocolate bar, which is made in Germany, does not compare to the Marabou Swedish chocolate bar that IKEA used to sell. The German bar tastes like it was made by Hershey. It has too much sugar and very little chocolate. It tastes like it was made of sugar-dipped wax infused with stale cocoa dust.

By: Tim

Tim — Thu, 26 May 2011 21:25:24 +0000

No, it is German made chocolate in IKEAs chocolate, not Norwegian or Scandinavian.

By: Trace

Trace — Wed, 22 Sep 2010 07:21:27 +0000

The Ikea dark chocolate is actually made in Germany… anyway, I absolutely love them! I’m probably in part persuaded by the price tag, but I’m of the opinion that they’re superior in taste to some other more expensive dark chocolate varieties (think Cadbury?).

By: Linda

Linda — Thu, 22 Apr 2010 21:27:06 +0000

I haven’t tasted the IKEA yet, but I will try it, although i can’t imagine liking anthing better than the Marabou, although I don’t know where to get it here in the U.S. If anybody knows, please post as i won’t be returning to Sweden for at least a year and my supply is now all gone :(

By: stephen

stephen — Thu, 18 Feb 2010 01:11:04 +0000

mmmm ate my way through a Marabou like 10 minutes ago nicest chocolate ever but had a sample of the ikea stuff and it tasted good i think it will be my next buy

By: Bernas

Bernas — Tue, 07 Apr 2009 14:41:05 +0000

Funny you should say that, I just ate a whole bar and it did certainly not taste like cardboard.

By: Katy

Katy — Thu, 12 Mar 2009 11:41:14 +0000

My only hesitancy in raving about the Ikea dark chocolate (which I bought a huge supply of last week and am quickly working my way through!) is that if too many people buy it, Ikea may up the price!

But anyway. I LOVE it. Delicious. And dark chocolate is better for us than any other chocolate apparently.