Comments on: Organic Meltdown Sweet Candied Orange

By: Gary

Gary — Sun, 23 May 2010 05:07:15 +0000

The whole thing is a complete and utter joke. Stopping “global warming” (when the earth is cooling), stopping “climate change”… ridiculous nonsense.
Protecting trees on some steep slope that would have never been in danger anyway is hardly an important mission. It’s a marketing scam, and don’t fall for it. You know these folks are laughing all the way to the bank.

By: Pam Walter

Pam Walter — Sun, 29 Nov 2009 00:22:29 +0000

The chocolate bar sounds delicious whether or not it’s saving a tree.

By: Dom

Dom — Tue, 24 Nov 2009 16:44:22 +0000

Ok, thanks Louise. I don’t know why the wrapper/website can’t just say that in plain English too though!

By: Louise

Louise — Tue, 24 Nov 2009 14:17:17 +0000

Yes I can Dom. Here’s how it works…

Brand Stand and the World Land Trust identify woodlands that are in danger, and estimate the number of trees that live there.

Each bar of chocolate is assigned a number which relates to a tree in the endangered forest.

For every bar of Organic Meltdown that’s sold, Brand Stand makes a donation to the World Land Trust to save a tree.

The trees are then owned by local conservation groups and managed by the World Land Trust, an international charity established in 1989 and based in the UK.

Thus, they are saved from destruction.

The exact amount per bar to save a tree depends on where the tree is located, the age of the tree and the size of the forest it’s in. Organic Meltdown is currently working to preserve a forest of more than 500,000 trees in Ecuador.

I appreciate that not everyone is interested in saving trees or preserving habitats, but Organic Meltdown’s aim is to give chocolate lovers the chance to help save trees if they wish :-)

By: Simon

Simon — Tue, 24 Nov 2009 14:04:37 +0000

I have been waiting for samples of Organic Meltdown’s rebranded bars for a while now, but I think Postie must have eaten them while out on his rounds.

By: Dom

Dom — Mon, 23 Nov 2009 22:12:08 +0000

Louise: That FAQ page is written *entirely* in marketing speak.

Can you explain to me simply and clearly how my purchasing this bar led to a specific tree being saved?

By: Louise

Louise — Mon, 23 Nov 2009 21:42:01 +0000

Anyone interested in finding out more about Organic Meltdown chocolate and how it’s saving trees can do so under the FAQ on the Organic Meltdown chocolate website.
http://www.organicmeltdown.com/faq/

Or you can read about the forest that’s being saved by chocolate lovers here http://www.organicmeltdown.com/projects/main/

I can assure you Ashleigh that there’s nothing dodgy about Organic Meltdown or the World Land Trust, which is a very respected charity that has been running for 20 years to help preserve the world’s most biologically important and threatened lands.

As chocolate lovers you’ll no doubt be aware of the exploitative history of chocolate production. This is a genuine attempt to ‘give something back.’

Pleased you liked the chocolate Dom! There are three other flavours in the current range too.

By: Ashleigh

Ashleigh — Mon, 23 Nov 2009 12:22:55 +0000

I had a guy phone me trying to sell me shares in a company that was saving rainforests (amongst other things). Needless to say, I kept my money.

The branding on this product reminds me an awful lot of that attempt at scamming me. I hope its not a scam, but it sounds a bit dodgy.