I was quite excited to find this bar in M&S Simply Food in Marylebone Station earlier this week. Not only is it an obvious Toblerone rip-off, but it also looks uncannily like the Mahony bar that Kath reviewed a couple of weeks ago.
In fact, if you were to go on looks alone, you would swear this is exactly the same bar. But looking at the ingredients, it does appear to be very slightly different from the Mahony bar. With 30% cocoa solids and 33.9g of fat per 100g, it’s clear what this is. It’s a generic no-brand version of the Mahony bar made by Frey with slightly inferior ingredients to distinguish it from their own bar.
But it can’t be that different, because it looks and tastes exactly as Kath described. The honey pieces don’t have quite as much flavour as a Toblerone and the chocolate is a little sweeter and creamier, but this is definitely a winner.
But here’s the kicker. One of the main attractions of the Mahony bar is that it’s cheaper than Toblerone. Well this 100g bar cost me £1.15. You can pick up a 100g bar of Toberlone for 99p. I’m not entirely sure what’s going on here. Are we paying a premium for the M&S brand? That wouldn’t surprise me.
In conclusion, while this is a tasty little bar to try if you happen to be passing a Marks & Spencer food store, it’s probably not going to be much more than a curiosity, simply because the “real thing” is cheaper – and better.