Here’s another (potentially) cheap and cheerful offering from one of the UK’s budget supermarket chains. Manufactured for the Aldi chain, the package contains five 25g bars and according to the blurb on the back it’s ‘a delicious treat for connoisseurs of sophisticated gourmet chocolate’.
Sounds like my kind of confectionery.
Further reading told me that the chocolate is made from ‘the finest cocoa to give a rich aroma… to create an unforgettable eating experience.’
Now I don’t know what you’re thinking at this point, dear reader, but it struck me that the contents of this packet were going to have to be quite something if they were going to live up to this kind of hype.
Now I have to say that you can’t really fault Moser-Roth for presentation. The chocolate mini-bars look the part alright. So far so good, but as we all know, the proof of the pudding lies in the eating, and that is preceded by the smell test, and this, I’m afraid to say, was where things started to go downhill.
As you might expect, there’s a good strong citrus tang but little in the way of a rich aroma. Popping a piece into my mouth had me reaching for the packet to check the ingredients.
Just under half of this chocolate is sugar – 45.5g of every hundred, in fact. A lot of sugar. What that does (for me at least) is to destroy any chance of appreciating the cocoa flavours, no matter how fine the cocoa may be.
Sorry, Aldi, but it’s not a winner. I do wonder whether this would be popular in the US, though…