Here in the UK we take nutrition very seriously. From an early age, we’re taught about the three major food groups: Lager, Marmite & Jaffa Cakes.
Jaffa Cakes are of course the most important of the three. Many Brits have been known to go for days without lager. Some people even claim not to like Marmite. But we are all fed Jaffa Cakes daily from the day we are born.
Erm. At least that’s how it went in the dream I had last night.
For those of you unfamiliar with this delicacy, Jaffa Cakes are thin sponge ‘cakes’ with a disc of orangey jelly on top, covered in milk chocolate. I use the word ‘cakes’ in quotes, because there is still some debate about whether or they are in fact cakes or biscuits (that’s cookies for our American readers).
McVitie’s have always classed Jaffa Cakes as cakes, but in 1991 they were taken to court by HM Customs & Excise who claimed they were actually biscuits. (No, I’m not making this bit up, honest.)
In the UK, cakes are classed as luxury items and are not subject to VAT (sales tax), but biscuits are. Given the fact most Brits are addicted to Jaffa Cakes, customs felt they were losing a lot of revenue.
Thankfully McVitie’s won the case, so we can all feed our addiction without breaking the bank. Yay!
It’s difficult to tell what makes Jaffa Cakes so moreish. When you actually look at them, they’re not that special. A thin, rather dry sponge, a disc of artifical orange jelly and a very thin layer of chocolate. Very simple.
For me, I think it’s the fact they’re so light and they orangey bit is, as McVitie’s say themselves, rather smashing. The chocolate is almost imperceptible, and as far as I can tell , its only purpose it to keep the orangey bit in.
But none of that matters. Jaffa Cakes are simply yummy. Go buy some. Now.