Last time I reviewed a Marks & Spencer chocolate, it looked like they were trying to copy a well-known brand, only their version came out not-quite-as-good-but-more-expensive.
This time around, the product being copied isn’t as obvious from the packaging, but I’m quite sure the name will have come up at the M&S product meetings where they discussed this bar.
In terms of looks and taste, this bar is quite obviously meant to ride on the back of the success of Green & Black’s – and in particular, their Dark 70% bar.
I happened to have some G&B’s 70% and was able to compare. The formats of the bars are slightly different, but the average person would not be able to tell them apart on taste alone.
Now in theory, third parties making good quality dark chocolate is a good thing. But as with the M&S version of Toblerone, this bar was more expensive than the original. But more seriously, there’s absolutely no information on country of origin or indication that any of the ingredients used are organic or fair trade – and that’s a major reason why many people buy Green & Black’s products.
So while this is a perfectly decent bar of chocolate, once again I find myself recommending you go for “the original” instead.