The other day, this pretty little gold box arrived in the mail. No explanation, no branding, no covering letter. Just a gold box with a label saying “Try Me”. Now, being the kind of person that will always eat unidentified food that’s been sent in the post, I couldn’t resist opening it.
Who was it from? Hotel Chocolat? Thorntons?
As it turns out, it was Kellogg’s. I assume it’s meant to be some kind of joke. A cereal bar neatly divided into squares and presented in a pretty chocolate box along with a card saying “Look out for more information soon”.
Sure enough, the following day the real thing arrived.
What we have is two varieties of cereal bar: “Smooth Milk Chocolate” and “Dark Chocolate & Almond”. Each bar is 28g and is mainly made from oats with a decent helping of chocolate – unlike some I could mention.
Each bar is substantial enough to be satisfying, chewy, oaty, and most importantly, chocolatey. You can’t really tell from the photo, but most of the base is solid chocolate.
Both varieties are chocolatey enough to be satisfying, and you can actually taste the difference between the milk and dark varieties. There’s no cocoa percentage listed on the packaging, but both bars contain over 20% chocolate by weight. That’s not bad for a ‘healthy’ cereal bar. My main issue with them was that they’re just a bit too moreish and had to eat four at once. Oh well.
For breakfast on the go or a tasty afternoon snack, they’re really pretty good. Just don’t chop them up and pretend they’re expensive chocolates. That would be silly.