I found this little oddity while buying the Wispa bar I reviewed earlier this week. I call it an ‘oddity’, partly because the bright packaging caught my eye above anything else in the shop, and partly because I’d never head of Jameson’s Ruffle.
A little bit of research reveals that this has nothing to do with the Jameson Whiskey chocolate Simon reviewed a while back. No, this has a far more interesting story.
Jameson’s is actually a brand of a company called Monkhill Confectionary. A little bit more research reveals that Monkhill is actually a division of Trebor Basset Ltd., which in turn is a wholly owned subsdiary of Cadbury Schweppes plc. Yup, that’s right. This weird little bar of chocolate is made by Cadbury – not that it says so anywhere on the wrapper.
So what is it? Well, the easiest way to describe it is a “Fruity Bounty“. Dessicated cocunut (with a touch of raspberry flavour and coluring), covered thin “Plain chocolate (20%)” – at least that’s what it says on the ingredients. Personally I’d call it “Immitation Dark Chocolate”.
The wrapper describes the filling as “coconut and raspberry flavour fondant cream”, but there’s nothing particularly fondanty or creamy about it. It’s quite solid and very dry – almost crumbly. It doesn’t taste bad, it’s just not what it says it is on the label.
Indeed, that’s my biggest problem with the bar as a whole – it’s just not quite what it says it is. It looks great – but somehow doesn’t quite live up to the promise.
An interesting curiosity, but probably not something I’ll buy twice.