Jameson’s Ruffle Raspberry

Jameson’s Ruffle Raspberry

I found this little oddity while buying the Wispa bar I reviewed earlier this week. I call it an ‘oddity’, partly because the bright packaging caught my eye above anything else in the shop, and partly because I’d never head of Jameson’s Ruffle.

A little bit of research reveals that this has nothing to do with the Jameson Whiskey chocolate Simon reviewed a while back. No, this has a far more interesting story.

Jameson’s is actually a brand of a company called Monkhill Confectionary. A little bit more research reveals that Monkhill is actually a division of Trebor Basset Ltd., which in turn is a wholly owned subsdiary of Cadbury Schweppes plc. Yup, that’s right. This weird little bar of chocolate is made by Cadbury - not that it says so anywhere on the wrapper.

So what is it? Well, the easiest way to describe it is a “Fruity Bounty“. Dessicated cocunut (with a touch of raspberry flavour and coluring), covered thin “Plain chocolate (20%)” - at least that’s what it says on the ingredients. Personally I’d call it “Immitation Dark Chocolate”.

Jameson’s Ruffle Raspberry

The wrapper describes the filling as “coconut and raspberry flavour fondant cream”, but there’s nothing particularly fondanty or creamy about it. It’s quite solid and very dry - almost crumbly. It doesn’t taste bad, it’s just not what it says it is on the label.

Indeed, that’s my biggest problem with the bar as a whole - it’s just not quite what it says it is. It looks great - but somehow doesn’t quite live up to the promise.

An interesting curiosity, but probably not something I’ll buy twice.

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Posted by Dom on 09 Oct 2007 at 11:10 AM | 5 Comments
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5 Comments

  1. Simon
    October 10, 2007 : 12:24am

    Back in the 70s these were the sweets you bought at the end of the week when your pocket money ws running out. I can’t recall the exact price but it may have been a shiny penny. After all, a Mars was four pence - new pence.

  2. Simon
    October 10, 2007 : 12:24am

    Back in the 70s these were the sweets you bought at the end of the week when your pocket money was running out. I can’t recall the exact price but it may have been a shiny penny. After all, a Mars was four pence - new pence.

  3. Tatjana
    October 16, 2007 : 6:57pm

    I’m reading your weblog for a while now and I think you’re doing a great job. I’m also a chocolate addict and everytime I see the pictures on your blog I want to eat only more chocolate hahaha… btw this one looks delicious to me. xoxo Tatjana

  4. freya
    February 5, 2008 : 1:25pm

    sorry I have to disagree with your review-Ruffle Bars are yum! I used to get them as a treat as a kid. but the good thing now is that on tasting them now I am not disappointed. They still taste raspberry coconutty, and with a touch of dark chocolate to cut the sweetness. The other great thing is that there is no dairy so great for allergy sufferers. Try them and see.

  5. Conegirl
    August 11, 2008 : 6:35pm

    OOhhh, you have ruffled my chocolatey feathers! I totally ADORE these funny little bars of Raspberry delight. When I was on a non-dairy, wheat or anything fun diet, the only thing that kept me going was dark chocolate, usually Fry’s creme, green and black and yes, you’ve guessed it, Raspberry Ruffle Bars. The diet’s long gone, but my pleasure in these eccentric little bars remains - bliss!

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