I’ve only encountered James Chocolates once before – when their Hot & Spicy Ginger & Chilli Chocs went down rather well with my friends.
Like those, I found these cute little (tiny) piglets in John Lewis. As you’d expect from – well, just about anything purchased in John Lewis – they were obscenely expensive – at £4 for 54g of chocolate, you don’t exactly get a lot for your money.
The milk chocolate is 31% cocoa solids, which is better than some, but frankly not as good as I would have hoped for given the price. That’s reflected in the taste as well. It’s sweet and creamy, but not particularly chocolatey.
Luckily, you do get a single, solitary pink pig in the pack. This is white chocolate flavoured with strawberry, and while not great, it’s certainly the most interesting thing in the box.
The overall effect reminds me of a cheap version of Guylian Seashells, from the creaminess of the chocolate to the shiny, marbled effect of the exterior. The problem is that there’s no real ‘wow’ factor. Even the box is cheap plastic.
This particular product is clearly trading of the fact that there is a certain section of the community that is mad about all things cute and piglety. They’re not designed for people who love chocolate, they’re designed for people who love pigs.
The problem is, I don’t think I could even recommend them as a gift for piggy fans. They’re just not worth the price – they are penny sweets being sold as a luxury gift. So if you know someone who you think would love these, do them a favour and protect them from themselves by buying them a large pack of bacon instead.