I’m always happy to find another passionate Canadian chocolate company. Located in Orangeville, which is about one hour northwest of Toronto, Giddy Yoyo is clearly excited about the health benefits of chocolate.
The packaging is emblazoned with a wealth of information about that message – they only use wild Ecuadorian heirloom Arriba Nacional cacao to make their chocolate, and if that wasn’t plants are only watered naturally by rainwater or mountain streams. It is Fair Trade, Organic, Raw, Gluten Free, Vegan and the first thing listed in the ingredients is “Love & Gratitude”, yet it doesn’t come off as being preachy like some companies too. They stop short of making outrageous health claims and just want people to know that this is made with good stuff. It is eye-catching and the kind of packaging which I’m sure helps to sell bars, and the inside has even more info too about their full range.
Naturally, I’m more concerned about what’s inside the package and I must admit I was pleasantly surprised. I usually find that raw bars lack the depth of flavour that I like in my chocolate, but that’s where having a flavoured bar helps to compensate. The promised spiciness comes from the addition of cinnamon and cayenne – a tried and tested combination – and they are not shy about how much they threw in.
That translates into a big cinnamony snack across the tastebuds with just a little room for some chocolately undertones, and then some peppery heat lingering at the end. It is really rather pleasant, but there isn’t much room for the chocolate amidst the spices so I really can’t tell how I feel about it. It appears to be up to the task of supporting the boldness of the flavour but that’s all I can say comfortably.
I still ate the whole thing and would happily eat another one. Or two. But next time around, I’d prefer something that gives the chocolate the chance to shine.