Please welcome guest Chocablogger Sian Meades from the incredibly awesome DomesticSluttery.com with something a little…. weird…
I get giddy with excitement when I discover new chocolate. It’s like a fabulous little secret. It could be the best chocolate you’ve ever tried in your life. Unfortunately, when I got some samples of Feeding Your Imagination at a press event, I wasn’t excited any more. I was just very disappointed.
I’m a firm believer that when it comes to sweet treats, taste should always come first. But this chocolate is a bit like a herbal medicine lesson. And that might be a good thing, but that’s not why I buy chocolate. I don’t want to be walking around my local supermarket and buy something because it has a “healthy balance of Yin and Yang”. I just want something sweet and yummy. I honestly don’t care if you’ve thought about “natures elements of thought, passion, enthusiasm and emotion.”
Because Feeding Your Imagination chocolate doesn’t taste very nice.
There are so many flavours going on at the same time, that I can’t keep up. I’m all for unusual flavours in chocolate. Green tea works exceptionally well, and chilli chocolate is a genius invention. But they don’t need another flavour alongside them. They work on their own. So the ‘Seductive’ bar (why do the bars all have such stupid gimmicky names?) with its ginger, green tea and goji berries just doesn’t work. Because you can’t taste anything but a great big mash up of flavours. Their Yang bar has treats such as Ashwagandha, Gokshura & Kapikachu in. I wish I knew what they were so I could decide if the flavours went together. But as they tasted the same as the other flavours I tried, I doubt it. A little bit spicy, a little bit sour and nothing distinctive going on. It’s a shame, because the chocolate itself appears to be good quality and had a lovely shine to it. It would taste pretty good if they hadn’t messed it up so royally.
It’s not the worst chocolate I’ve ever had. But it’s just really rather pointless. Gimmicks are great if you’ve got a good product. But considering Feeding Your Imagination’s RRP is an astonishing £3.99 for a 100g bar, I certainly won’t be buying.