The East India Company is probably not be a name you associate with chocolate. In fact, it’s probably not a name you associate with anything much in the modern world. In the past, it controlled entire subcontinents, but now a reborn company has set it’s sights at the more modest fine food market.
With a shop in London’s Conduit Street and an online store selling teas, coffees and sweets, they seem to be taking expansion a little more slowly this time.
They have a small range of their own bars, and they sent us this sample to review.
As you can see, there’s a fair number of peppercorns on there. Enough to make me a little cautious when breaking off a piece. The look immediately reminded me of Hotel Chocolat’s Pink Peppercorn bar, although I have no idea who makes this one.
So how does it taste?
Well, rather peppery, frankly.
Even when carefully sampling a piece with no peppercorns, the overwhelming flavour is pepper. It’s not overly hot (despite the fact there’s also chilli powder in the chocolate), but the pepper still does a very successful job of obliterating most of the chocolate flavour. It’s not horrible, it’s just something that I think will appeal more to pepper lovers than chocolate lovers. If there are such things.
This isn’t something I would buy, and it’s really more of a novelty item than anything else. Admittedly it’s a very pretty novelty item, but at £5 for an 80g bar of chocolate, I do think you’re paying for the name and the illusion of history more than anything else. For that price, I’d like to know the origin of the chocolate I’m eating – and to be able to taste it.