Divine Fair Trade Chocolate is made with Ghanaian cocoa beans and bills itself as “Heavenly chocolate with a heart”.
According to their web site, “Fairtrade aims to build dignified trading relationships between consumers in the North and producers in developing countries. This involves changing the way that conventional international trade works, so that:
- producers receive a guaranteed price for their goods, and the security of long-term trading contracts.
- producers benefit from guaranteed minimum health and safety conditions.
- producers, their workplace and the environment are not exploited.
- education and training opportunities for producers, especially women and children, are actively fostered.”
Which is all excellent and admirable. But to truly give the producers a fair deal, the product has to be worth buying too. And for me, this just doesn’t quite do it.
The milk chocolate bar I tried was a solid, thin bar, divided into small chunks. The taste is quite chocolately, but it lacks any of the creamyness that milk chocolate should have. It didn’t feel luxurious like expensive chocolate, and it didn’t give me the quick fix of one of the more common brands. All in all, I found it quite average. It reminded me of the chocolate you sometimes get on cheap, non-descript Easter Eggs.
Maybe I would have been happier with the plain chocolate version, which I intend to review at a later date. Maybe I’m just a chocasnob. But I really think that they could do so much better with this.
If you’ve tried Divine yourself, I’d be very interested in hearing what you thought? Am I being unfair?