Coles Belgian Dark Chocolate

Posted by in Chocolate Reviews on May 20 2008 | Leave A Comment

In-house brands owned by supermarket chains don’t normally generate an ‘Oh, this must be really good’ response for most shoppers, this one included. Coles supermarkets are the largest chain here in Australia and have re-launched their home brand to one that is either a wish or an order: “You’ll Love Coles…” we hope? Or is it “or else”?

They have had a Belgian chocolate range out for a while now and I’ve studiously avoided it until my daughter, becoming increasingly wise to the fact that I’ll buy chocolate if it’s new to our household, kept going on about it every time we went shopping. Finally, when it was on offer at half price, we got ourselves a block.

The block was very plain looking and didn’t suggest anything other than a run of the mill taste was to come. Fingers were crossed that the dreaded C-word (compounded) wasn’t about to emerge. As I’ve come to discover however, looks can be deceiving. These innocuous squares of bittersweet bliss were delightful. Not overly creamy or easily dissolved but the kind of dark you can happily chew into, enjoying the solid cocoa taste and eagerly reaching for more. It is quite dense in texture and pleasantly filling and would go down a treat with a glass of red. It was also a relief to see that it contains 46% cocoa solids and no scary ingredients.

Intriguingly, the photo on the front of the wrapper is of a chap named Ignace Liebeert, who Coles have described as a ‘Master Chocolatier’. Well he’s certainly not bad. A bit of googling reveals that he is part of family-owned business ItaloSuisse, who produce over 55,000 of dark chocolate each day with about 60% of it heading overseas. Their website makes for an amusing read when translated:

“We are also very straddles the health and safety,” says Ignatius Libeert, Head of Sales. “Our approach is focused on quality, even for children. This is not the case in other countries, where one product the hyper cheap for them to be accessible directly to their scholarship.” The website goes on to describe their chocolate as “the subjects are hollow, they preferred the children, always sensitive to new figures.”

Hmmm, very intriguing; and delicious: even more so.

Information

Comments On This Post

  1. “who produce over 55,000 of dark chocolate”

    I assume you mean over 55,000 [bars] of dark chocolate? That’s an impressive assembly line.

  2. No, it’s actually 55,000 kilograms, which is even better!

  3. Daniel

    I was interested to see a full name to a face on a coles brand product and had to check it out. My family often have a laugh at coles branding and Ignace Liebeert was no exception. Lindt varieties were consumed in copious amounts now coles belgian chocolate is the trend. Ignace may not be a master chocolatier but at least he’s not just a model. Funny post, I had to respond.

  4. Thank god I’m not alone, I completely ignored this stuff, until the other night a friend of mine bought some insisting it was really good, I laughed at her.

    Then I tried it and I’m hooked, in terms of supermarket chocolate it’s much better than this “new” cadburys crap. Great article!! Normally I completely avoid supermarket brands as it destroys small and medium businesses, but when it tastes this good, who gives a shit!

  5. jane

    In the past year I’ve heard some really alarming facts about the international chocolate market. 70% of the cocoa beans used to make the world’s chocolate come from West Africa, mainly the Ivory Coast and Ghana. Presently, over 250 000 children in West Africa are being exploited for their labour in the cocoa industry. Many of these children have been illegally trafficked across the borders of neighbouring countries. This is effectively modern slavery. World Vision is currently running a campaign to get chocolate companies in Australia to provide ethical certification for their chocolate products. I encourage you to check out the campaign, email Coles to find out where they source their cocoa from and buy brands that can guarantee that fair labour is being used and the growers are receiving a fair price. I can tell you that such chocolate tastes twice as good!

  6. Billy

    Does anyone know anything about Spanish chocolate?