Chocolate Wizard Selection

Posted by in Chocolate Reviews on July 14 2011 | Leave A Comment

David Craggs is a 15 year old from Southport with his own chocolate making business. When he sent me these samples, he specifically asked for the chocolates to be judged on their merits alone, rather than because of his age.

Of course I’ll be doing that, but I do think David’s story is interesting. I’m always excited to hear about new people starting out in the industry, and the fact that David chose to start a chocolate business at the age of 13 as part of a schools enterprise scheme – and the fact that he’s still going – is really encouraging.

As you can see, the chocolates arrived a little scuffed up, primarily due to being packed loose in plastic bags, but that’s often the case with chocolates like this. It’s a minor cosmetic issue, but to maintain the best quality while passing through the hands of the Royal Mail, I think simple boxes would really help. (Note, these are available in boxes on the website, but they’re a little more expensive.)

The chocolates are all moulded and come in various designs, from hearts to cups, and are perhaps a little old-fashioned looking, particularly when compared with the likes of the Charlotte Flower chocolates I reviewed last week (another sole trader, whose chocolates are simply designed yet elegant and sophisticated).

But David is clearly going for a different market here. These are fun little treats or a simple gift for a family member rather than a fashion statement.

The flavours are interesting and for the most part well chosen, although for my tastes they are a little sweet. That probably means they’ll go down very well with a more mainstream audience.

For me, I’d like to see a little more attention to presentation and more dark simple, dark chocolates. And I’d really like to see more people like David getting into the industry.

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Comments On This Post

  1. Ana

    I personally love the choice of flavours. Fruity and boozy fillings are always my favourites :)

    Blackcurrant & Cassis creme, Apricot in Vodka Cup, Glace Cherry Cup (I’m a bit unsure about this one, on the website they say that the topping is “Belgian white chocolate shavings” but it looks more like coconut in the pictures), Cointreau & Orange Heart, Tia Maria Heart, Gingerbread spice & Pernod creme and… what is the last one (the one in white chocolate)?

  2. David Craggs

    Thanks for the comment Ana the chocolate you were wondering about is a Baileys Irish cream.