Bubbly chocolate from Cadbury may be a relatively new thing down under, but in my particular part of the planet, Cadbury have been making it for almost as long as Nestlé. Wispa of course was killed off by Cadbury in 2003 as part of the great (and misguided) Dairy Milk rebranding.
Fast forward to 2007 and Wispa was reintroduced following various online campaigns to bring it back. National newspapers even credited Chocablog for accomplishing this feat, but it took another two years for the Wispa Gold variant to return.
Once removed from the shiny, sparkly wrapper, Wispa Gold looks quite dull. There’s no markings, no fancy design or interesting patterns, no nothing. I would go so far as to say it’s the most boring looking chocolate in the history of everything.
Inside, things get marginally more interesting…
As you can see, the ‘Gold’ in question is a thin layer of caramel. The tagline on the wrapper calls it a “cheeky layer of caramel”. I have no idea what “cheeky” means in this context, but judging by the caramel itself I would have to guess at “really sweet and runny”.
The bubbly chocolate is also reduced to a thin layer, and the whole thing is wrapped in non-bubbly chocolate, which ends up being most of the bar. And that’s all there is to it. It’s exactly the same ingredients as Cadbury’s Caramel… sorry “Dairy Milk With Caramel” – just put together is a different (and more expensive) way.
The overall result is something that’s quite different from a regular Wispa. You don’t get that light, almost velvety texture, but you do get a little variation in taste and texture – something the original Wispa has never had. It’s still light enough that it’s not overly sickly, and I managed to scoff my way through this 52g bar with ease.
I was 25 when this bar was first launched in 1995, so it wasn’t really part of my childhood. If it was part of yours, then it will almost certainly bring back happy memories, but I can’t see myself craving another in the foreseeable future.
(And yes, I’m just hoping Cadbury kill it off again, so we can get credited with bringing it back in another 15 years…)