This is the latest offering from the Cadbury Dairy Milk superbrand. We’ve already looked at Dairy Milk, Dairy Milk with Mint / Orange Chips, Dairy Milk with Caramel and Dairy Milk with Creme Egg. Whew. That’s a lot of Dairy Milk, and we’ve hardly scratched the surface yet.
I’m still not convinced by the whole Dairy Milk superbrand idea. I think it limits what Cadbury can do when introducing new products. I know they still have several ‘non Dairy Milk’ brands, but they seem to be intent on bringing as many products as possible under the banner.
Anyway, back to the matter in hand. Dairy Milk Double Choc follows exactly the same format as Dairy Milk with Creme Egg or Dairy Milk with Caramel. That is, it’s a simple bar of Dairy Milk, divided into chunks, each with a soft gooey centre.
In this case, the soft gooey centre in question is a kind of chocolate flavoured fondant. It’s very soft – almost liquid – and goes everywhere if you happen to casually break a chunk in half. (I won’t be doing that again!)
As you can see, it looks quite tempting, but the problem is that the soft centre tastes too similar to the chocolate shell. I was hoping for a “double chocolate hit” from this, but all I really got was something with the taste and texture of a very soft piece of Dairy Milk.
Cadbury really should have gone with a dark chocolate filling for this. Or maybe even a thicker, chewy centre. Something to differentiate it more from the chocolate. It’s still quite nice, but it could have been so, so much better.
Would I buy this again? Probably, but I can’t see it being a regular purchase. Give me a Dairy Milk with Creme Egg over this any day.