The Cadbury Dairy Milk Desserts range has been around for about three years now and has either been a definite Yay or a Nay. It’s been no surprise to notice that their tragic versions of desserts such as lemon cheesecake, boysenberry shortcake and fudge brownie aren’t crowding the shelves, but their pretty good Crème Brulee and Tiramisu are still around and selling well.
Then I spotted this new one:
Cadbury have decided to follow Nestlé, who have in turn copied Cocoa Farm and Lindt by now packaging their blocks in slim, thin cardboard boxes. What Cadbury have done that is becoming increasingly typical, unfortunately, is sell this block at the same price as their other 250 gram blocks, despite only being 210 grams.
Usually, the argument for slightly downsizing something is due to the ingredients being more expensive to obtain and therefore rather than increase the price and upset their customers, they decrease the size so that whilst it looks the same as the other varieties, you’re actually getting less for your money.
However, when you open the pack, you can see the usual, familiar filled squares of Cadbury Dairy Milk which, on the ingredients panel, makes up seventy percent of the total block. The remaining thirty percent is the ‘berry pannacotta flavoured filling.’ Oh, so the berries and the pannacotta mix must be unusual or a bit expensive, then?
Not according to the pack. The ingredients – in order of volume, are milk, sugar, vegetable fat, cocoa butter, milk solids, cocoa mass, etc, with the chocolate itself containing a fairly low 21% cocoa solids. I don’t see anything here that constitutes an expensive ingredient – surely ‘vege fat’ isn’t a budget-breaker?
Perhaps my niggling over the invisible 40 grams (the size of an individual bar) is minor but it’s not as uncommon as you think. But how does this taste?
Really nice, darn it all. Yes, it’s just a fluffy pink blob of strawberry-ish filling inside that’s been flavoured with who-knows-what kind of artificial chemical components, but with the classic Dairy Milk chocolate it’s sweet, seductive and results in making you automatically snap off row after row to chomp, suck and swallow; not a sensible square after square.
And, darn it twice, but if I *did* happen to lose all sense and reason and control and end up inhaling the entire block in a hard afternoon at the computer, then I’d be rewarded with a whopping 75 grams of fat. Oops!