Cadbury Creme Egg Twisted

Posted by in on May 23 2008 | Leave A Comment

I’ve been waiting for this for ages, but with the lack of any review samples coming from Cadbury, I had to wait for it to appear in my local shop. Which happened at about 8:31 this morning.

(Come on Mr Cadbury, I know you’re reading – why aren’t you sending us free stuff!? We’re incredibly easy to bribe!)

“So what’s this Twisted thing then!?” I hear you cry.

Well that’s simple. It’s Cadbury Dairy Milk chocolate with a Creme Egg filling.

“But haven’t Cadbury done that before!?” you ask.

Another good question, dear reader. And the answer is of course, “yes!”. Two years ago, they came out with “Cadbury Dairy Milk with Creme Egg“, which was nice, but the name didn’t exactly roll off the tongue quite as easily as a Creme Egg would.

There are two main differences between that bar and this one. The first is the shape:

Rather than being divided into traditional Cadbury chunks, this bar has a much more distinctive shape. Obviously designed to look like it’s been twisted, the chocolate has a thick base, while the top is made of thinner chocolate and vaguely resembles a screw thread.

Inside, that leaves quite a bit of room for that yummy, sickly, sticky, icky Creme Egg fondant filling. Because there’s no clear definition between the chunks, you get more of it than you did in the old Dairy Milk bar.

“So what’s the second difference then?” you ask.

My, you are an inquisitive reader today!

The second difference isn’t in the bar itself, but in the branding. Despite having all the same ingredients as its older sibling, there’s no trace of the words “Dairy Milk” on this bar. This might seem like a small thing, but it’s definitely one I welcome. I’ve talked before about how much I hate the Dairy Milk “superbrand” because it limits how creative they can be because practically everything the do has to be shoehorned into the same, slightly dull brand.

This slightly freakish little bar of fun shows that Cadbury do still have what it takes to come up with something a little more interesting, even though strictly speaking nothing here is new.

But I know you still want to know how it tastes…

Well, it tastes like a Creme Egg. So you’ll either love it, or… well, love it.

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Comments On This Post

  1. Hi Dom,

    this has been hotly commented on Chocolate Mission and the consensus (sp?) seems to be that despite it still retaining the great creme egg taste its a little disappointing considering this is what Cadbury’s deem as their ‘most exciting innovation of the year’….it makes for a relatively dull year in Cadburys land dont you think :(

    Jim

  2. Dom (Chocablog Staff)

    I disagree.

    This is a step forward for Cadbury, not because of what’s in it, but because of how the bar is branded. If it does signal the start of a move away from the Dairy Milk branding, than that will give them much more flexibility in the future.

  3. kladyelf

    Yay!

    Now all we have to do is wait for it to come to Oz… specifically, my little bit of it >:D

  4. mm I’m getting centipede from that shape… but all the same… welcome to the rest of the year little one

  5. Dom – i see what you mean but that still dosent change the fact that its really nothing new…as I said if this wasnt the only innovation we could expect from Cadbury this year I wouldnt be as disappointed..maybe its not the product im disappointed in..more the prospects of us not getting anything new!

    Jim

  6. Molly

    Oh, yum…just knowing that’s out there in the universe makes me happy. :-)

  7. i love the look of these bars, but dont know what they are like or taste like, but i love the origial creme eggs, what only come at easter time:(:(, and when i taste this NEW creme egg twisted bar, when i get one at some point, i bet id love these even more than the origial creme egg it self, i think, hahaha

    http://www.bebo.com/cremeeggtwisted

  8. i really do like the look of these chocolate bars, they probably taste exactley the same but i feel that i would get more pleasure eating an egg instead, as there is more filling then the chocolate bar itself. I would want a free sample though!! thanks :)

  9. bob

    hiya i would just like to say that i strongly recommend these bars, they taste so delicious and would love to share them to all you people, but if not, then more for me!!! :)

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