I’ve been waiting for this for ages, but with the lack of any review samples coming from Cadbury, I had to wait for it to appear in my local shop. Which happened at about 8:31 this morning.
(Come on Mr Cadbury, I know you’re reading – why aren’t you sending us free stuff!? We’re incredibly easy to bribe!)
“So what’s this Twisted thing then!?” I hear you cry.
Well that’s simple. It’s Cadbury Dairy Milk chocolate with a Creme Egg filling.
“But haven’t Cadbury done that before!?” you ask.
Another good question, dear reader. And the answer is of course, “yes!”. Two years ago, they came out with “Cadbury Dairy Milk with Creme Egg“, which was nice, but the name didn’t exactly roll off the tongue quite as easily as a Creme Egg would.
There are two main differences between that bar and this one. The first is the shape:
Rather than being divided into traditional Cadbury chunks, this bar has a much more distinctive shape. Obviously designed to look like it’s been twisted, the chocolate has a thick base, while the top is made of thinner chocolate and vaguely resembles a screw thread.
Inside, that leaves quite a bit of room for that yummy, sickly, sticky, icky Creme Egg fondant filling. Because there’s no clear definition between the chunks, you get more of it than you did in the old Dairy Milk bar.
“So what’s the second difference then?” you ask.
My, you are an inquisitive reader today!
The second difference isn’t in the bar itself, but in the branding. Despite having all the same ingredients as its older sibling, there’s no trace of the words “Dairy Milk” on this bar. This might seem like a small thing, but it’s definitely one I welcome. I’ve talked before about how much I hate the Dairy Milk “superbrand” because it limits how creative they can be because practically everything the do has to be shoehorned into the same, slightly dull brand.
This slightly freakish little bar of fun shows that Cadbury do still have what it takes to come up with something a little more interesting, even though strictly speaking nothing here is new.
But I know you still want to know how it tastes…
Well, it tastes like a Creme Egg. So you’ll either love it, or… well, love it.