Back in December 2007, Kath reviewed the Australian version of this bar, but I thought I’d give this a go, seeing as we often find big differences in UK and Australian versions of the same bar – particularly where Cadbury is concerned.
Of course, the packaging here is very different from Australian Old Jamaica, and we have the ‘Bournville’ brand stuck in there for good measure – which to be honest probably puts more people off than it attracts in this day and age.
The wrapper proudly claims this is “Raisins & rum flavoured dark chocolate”. But in actual fact, it contains no real rum, and it’s hardly dark chocolate. A quick look at the back of the pack reveals that it contains only 39% cocoa solids. It also contains 18% raisins and – oddly – milk fat.
The ‘treat-wise’ label also shows that total sugars in this bar are 14.7g per 25g of chocolate. Ouch.
So really, what we have here is “raisins with some dark-coloured milk chocolate, lots of sugar and some artificial flavour”.
Looks-wise, the bar scores well. It has a nice dark, reddish colour and a healthy sheen. It looks like it would snap quite cleanly if it weren’t for the preponderance of chewy raisins that stick every chunk to its neighbour.
The taste: Overwhelmingly sugar and rum.
It’s quite difficult to get a handle on the chocolate flavour because the sweet, fake alcohol overpowers it entirely. Given the flavour of plain Borunville chocolate, that’s not necessarily a bad thing, but I’m still at a bit of a loss as to how they manage to squeeze so much sugar and artificial rum into such a small space.
The really annoying thing about this bar though is that it’s just so moreish. Despite the fact that I really didn’t like it, I found myself breaking off chunks every couple of minutes without even realising.
Simply put, this is a snack bar rather than real chocolate. But for those sugar addicts with no concept of calories out there, it fulfills that role quite nicely.