Mars to end advertising to under 12s

MarsAccording to The Telegraph, Masterfoods - the maker of Mars products - is to stop advertising its products to under 12s.

The firm said: “We have decided to make an official policy change to a cut-off age of 12 years for all our core products.”

While this is undoubtadley a good thing, I wonder if we can all look forward to brand new Mars ads aimed specifically at 13 year olds very soon..

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Posted by Dom on 05 Feb 2007 at 12:02 PM | 1 Comment
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1 Comment

  1. cube
    February 6, 2007 : 7:37pm

    Yeah, cause everyone knows that kids wouldn’t even know what a candy bar is without advertisement. IMO this is just more Nanny State piffle.

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